Search Results
Series 3: Advertising and Promotional Materials, 1966-1989
Level of Description
Scope and Contents
Material documents various advertising efforts and promotional schemes undertaken by Binion's Horseshoe in the late 1970s and early 1980s. One promotional event is the famous Las Vegas Mint 400 Race, an off-road race held annually in the Mojave Desert several miles outside of Las Vegas. The race was instituted in 1967 by Mint owner Del Webb and the Binions took it over after they purchased the Mint in 1988. Other events documented include a daredevil motorcycle event called Super Jump II, and a 1984 poker challenge gimmick against a computer designed by an early programmer named Mike Caro. There are also general casino advertising materials and budgets, as well as published writings on poker and press releases on poker activities and personalities.
Archival Collection
Collection Name: Binion's Horseshoe Casino Records on Poker
Box/Folder: N/A
Archival Component
The Mint Hotel and Casino, image 003: postcard
Date
Archival Collection
Description
Image
Slide of the neon signs on the Nevada Club exterior, Laughlin, Nevada, 1986
Date
Archival Collection
Description
Image
Slide of the neon signs on the Nevada Club exterior, Laughlin, Nevada, 1986
Date
Archival Collection
Description
Image
The Mint Hotel and Casino, image 002: postcard
Date
Archival Collection
Description
Image
Richard C. MacDonald oral history interview
Identifier
Abstract
Oral history interview with Richard C. MacDonald conducted by Stefani Evans and Claytee D. White on September 20, 2016 for the Building Las Vegas Oral History Project. In this interview, MacDonald describes his personal history and moving to Las Vegas, Nevada in 1963. He talks about his experience earning his real estate broker's license and his father's plan to develop and sell Las Vegas property. MacDonald recalls working with Frank Sala and Chuck Ruthe to obtain his first two sections of Henderson, Nevada land, which became Sun City MacDonald Ranch and the western part of MacDonald Highlands. Later, he talks about developing Sunridge at MacDonald Ranch and The Canyons at MacDonald Ranch. MacDonald recalls his twenty-year experience as a developer with the City of Henderson, its planning commission, city manager, city attorney, and city council. Lastly, he talks of golf course architects and planners and the MacDonald Highlands golf course, his family, the Great Recession, and his current status working with the City of Henderson.
Archival Collection