Series 3: Advertising and Promotional Materials, 1966-1989

Material documents various advertising efforts and promotional schemes undertaken by Binion's Horseshoe in the late 1970s and early 1980s. One promotional event is the famous Las Vegas Mint 400 Race, an off-road race held annually in the Mojave Desert several miles outside of Las Vegas. The race was instituted in 1967 by Mint owner Del Webb and the Binions took it over after they purchased the Mint in 1988. Other events documented include a daredevil motorcycle event called Super Jump II, and a 1984 poker challenge gimmick against a computer designed by an early programmer named Mike Caro. There are also general casino advertising materials and budgets, as well as published writings on poker and press releases on poker activities and personalities.