Night view of the Horseshoe Hotel and Casino. Stamped on original: "Jay Florian Mitchell. Photographer. 614 So. 6th DU 4-5148 Las Vegas, Nevada. Douglass Studio, Inc. 614 South Sixth. Dudley 4-5148. Las Vegas, Nevada."
Site Name: Horseshoe Club
Address: 128 East Fremont Street

Arrangement note: Series I. Demonstrations, Subseries I.B. Other Demonstrations and Strikes

The Binion's Gambling Hall and Hotel, bought in 1951 as the Horseshoe Club, sits at 128 Fremont Street inside the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site name: Binion's Horseshoe (Las Vegas, Nev.)
Site address: 128 Fremont St
Sign owner: TLC Casino Enterprises
Sign details: Opened By Benny Binion 1951, and later say remodels and expansions in 1960 after the purchase of the Boulder Club and 1988 when The Mint was purchase and expanded further and doubled the size. Mr. Binion is known for popularizing the World Series of Poker and brought the game into the mainstream. Binion's Horseshoe was the first casino to put carpeting in a downtown property.
Sign condition: 5 - all of the neon on the property is well maintained and working
Sign form: Concave design, Bullnose elements and decorated shed
Sign-specific description: The property is currently known as Binion's. The horseshoe elements of the property were removed when the Casino changed the name in 2004. The property is a decorated shed, with blue neon signs covering the exterior of the building. The property also has neon signs with the name "Binion's" in a cursive font around the building, along with a large "B" and the world "Gambling" in a western style serif font
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign animation: Flickering incandescent bulbs, neon tubes in-between the solid blue flicker.
Sign environment: Downtown Las Vegas, across from Golden Nugget
Sign manufacturer: YESCO and AD-Art
Sign designer: Rudy Crisostomo
Sign architect of record: 1961
Sign - date of installation: 1961
Sign - date of redesign/move: 2005 rebranded as Binion's Gambling Hall
Sign - thematic influences: Similar to other properties on Fremont Street. Property is wrapped with neon and has elements of western flair in the design
Sign - artistic significance: 1960s Downtown started to see the first decorated sheds, and the western style casino was still popular during that time.
Survey - research locations: The Magic Sign, Binion's website, Vintage Vegas
Survey - research notes: https://lasvegassun.com/blogs/kats-report/2010/jan/12/rooms-dark-there-still-action-binions/
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-09-11
Sign keywords: Neon; Incandescent; Steel; Flickering; Bullnose; Architectural

B-roll footage of Binion's Horseshoe, Golden Nugget, Hotel Fremont, and Four Queens exterior signs and marquees at night. Original media U-matic S, color, aspect ratio 4 x 3, frame size 720 x 486. From The Production Company Audiovisual Collection (MS-00930) -- Digitized audiovisual material file.

News coverage: Bob Stupak's attempt to cash $250,000 worth of casino chips from Binion's Horseshoe is appealed by the Horshoe, which suggests that Stupak's chips may be fake. Original media VHS, color, aspect ratio 4 x 3, frame size 720 x 486. From the Bob Stupak Professional Papers (MS-01016) -- Professional papers -- Audiovisual material -- Digitized audiovisual clips file.

Local news segmeant discusses dispute between Bob Stupak and Binion's Horseshoe over $5,000 casino chip; said to go to the Gaming Control Board and not the court system; Stupak claims Binion's refused to cash his chip . Original media VHS, color, aspect ratio 4 x 3, frame size 720 x 486. From the Bob Stupak Professional Papers (MS-01016) -- Professional papers -- Audiovisual material -- Digitized audiovisual clips file.

From the Homer Rissman Architectural Records (MS-00452). Written on the image: "2nd Flr. Plan. 3rd as noted. 1/8"=1'0". Rissman & Rissman Associates. Binion's Horseshoe as-built. Date 9-20-67. Sheet #2".