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Photographs of Binion's signs, Las Vegas (Nev.), April 18, 2017

Information

Creator

Date

2017-04-18

Description

The Binion's Gambling Hall and Hotel, bought in 1951 as the Horseshoe Club, sits at 128 Fremont Street inside the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site name: Binion's Horseshoe (Las Vegas, Nev.)
Site address: 128 Fremont St
Sign owner: TLC Casino Enterprises
Sign details: Opened By Benny Binion 1951, and later say remodels and expansions in 1960 after the purchase of the Boulder Club and 1988 when The Mint was purchase and expanded further and doubled the size. Mr. Binion is known for popularizing the World Series of Poker and brought the game into the mainstream. Binion's Horseshoe was the first casino to put carpeting in a downtown property.
Sign condition: 5 - all of the neon on the property is well maintained and working
Sign form: Concave design, Bullnose elements and decorated shed
Sign-specific description: The property is currently known as Binion's. The horseshoe elements of the property were removed when the Casino changed the name in 2004. The property is a decorated shed, with blue neon signs covering the exterior of the building. The property also has neon signs with the name "Binion's" in a cursive font around the building, along with a large "B" and the world "Gambling" in a western style serif font
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign animation: Flickering incandescent bulbs, neon tubes in-between the solid blue flicker.
Sign environment: Downtown Las Vegas, across from Golden Nugget
Sign manufacturer: YESCO and AD-Art
Sign designer: Rudy Crisostomo
Sign architect of record: 1961
Sign - date of installation: 1961
Sign - date of redesign/move: 2005 rebranded as Binion's Gambling Hall
Sign - thematic influences: Similar to other properties on Fremont Street. Property is wrapped with neon and has elements of western flair in the design
Sign - artistic significance: 1960s Downtown started to see the first decorated sheds, and the western style casino was still popular during that time.
Survey - research locations: The Magic Sign, Binion's website, Vintage Vegas
Survey - research notes: https://lasvegassun.com/blogs/kats-report/2010/jan/12/rooms-dark-there-still-action-binions/
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-09-11
Sign keywords: Neon; Incandescent; Steel; Flickering; Bullnose; Architectural

Digital ID

neo000174
    Details

    Citation

    neo000174. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1hh6cd3b

    Rights

    This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

    Standardized Rights Statement

    Digital Provenance

    Original archival records created digitally

    Date Digitized

    2017-04-18
    2017-09-11

    Language

    English

    Publisher

    University of Nevada, Las Vegas. Libraries

    Format

    application/pdf
    image/tiff