Flora Mason at the Red Rock Country Club home she shared with her late husband Stuart Mason.
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Flora Mason at the Red Rock Country Club home she shared with her late husband Stuart Mason.
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Flora Mason (1940- ) is a Las Vegas, Nevada philanthropist and community leader. She was born Florica Esformes to a Sephardic Jewish parents who emigrated from Greece to New York. This Mediterranean influence can be seen in the meals she serves for the Jewish holidays. Flora?s grandfather had a pushcart business in New York and her father became a produce broker, which led the family to Miami, Florida. She graduated from high school in Miami and also met Stuart Mason there. The young couple married in 1958. They had been married for 58 years when Stuart passed away in 2012. In this oral history, Flora recalls her life?from witnessing signage that read: no blacks, no dogs, no Jews in the South to meeting her husband while a teenager to raising her three children in Las Vegas. Along the way, she has always found time to form fast friendships and to inspire productive community organizations. v For example, Flora and Stuart founded the Las Vegas Chapter of the Juvenile Diabetes Foundation in 1970. It was a disease that their daughter Deborah had suffered from. They also established the Mason Undergraduate Peer Coach Program at University of Nevada, Las Vegas Libraries in 2006. Flora was the first woman elected by the general membership to serve on the Temple Beth Sholom Board of Directors. She has served on the National Board of Directors of the Juvenile Diabetes Research Foundation, been involved with the Jewish Federation of Las Vegas, the Anti-Defamation League among many other Jewish and non-Jewish community organizations. Flora?s college education began at the University of Miami and focused on completing both her undergraduate and graduate degrees at UNLV, where she majored in English literature. She then became a lecturer in the UNLV English department from 1985 to 1993. Flora and Stuart Mason had three children: sons William and James who joined the family?s successful three-generation commercial construction business Taylor International, and daughter Deborah. In this oral history, Flora shares the joy of being a grandparent, her love of travel, and the opportunities of meeting Israeli dignitaries over the years. She also candidly reflects on dealing with grief and the Jewish rituals surrounding death.
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Group of items from the Gala Dinner honoring Stuart and Flora Mason.
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From left, Bill and Sara Mason join his mother Flora Mason along with Gwen and Jim Mason for a portrait at Flora's Red Rock Country Club residence.
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Booklet for the Wedding celebrations and vow renewals of couples at Temple Beth Sholom.
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The meeting minutes of the board of directors of Temple Beth Sholom include the proceedings of meetings held from 1973 to 1974.
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In this roundtable discussion video, members of Temple Beth Sholom discuss the history of the long-established congregation. Interviewees are Sandy Mallin, Oscar Goodman, Jared Shafer, Joel Goot, Arne Rosencrantz, Jerry Blut, Jackie Boiman, Gene Greenberg, and Flora Mason, with Shelley Berkley joining in later in the interview. Most of the interviewees have been involved in the leadership of the congregation. They discuss relationships with various rabbis over the years, and successful fundraising efforts to build the original synagogue. Other early leaders in the congregation were Edythe Katz-Yarchever, the Goot family, Stuart Mason, Herb Kaufman and Leo Wilner. Until the 1980s, Temple Beth Sholom was the only synagogue in Las Vegas, but after a dispute over the burial of a non-Jew, a new synagogue formed (Shareii Tefilla), and at nearly the same time, Temple Beth Sholom began investigating a move from their site on Oakey Boulevard. Most have nostalgia for the former location, but discuss the changes in the neighborhood that necessitated the move to Summerlin. Then they discuss the other initiatives that were borne out of Temple Beth Sholom, such as bond drives for Israel, B'nai B'rith, and the Kolod Center. They share other memories, and discuss the leadership and Sandy Mallin becoming the first female president of the temple. They credit Mallin with keeping the temple going through lean years, and helping to recruit Rabbi Felipe Goodman. The group goes on to mention other influential members of the Jewish community including Jack Entratter and Lloyd Katz, who helped integrate Las Vegas.
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In this roundtable discussion, members of Temple Beth Sholom discuss the history of the long-established congregation. Interviewees are Sandy Mallin, Oscar Goodman, Jared Shafer, Joel Goot, Arne Rosencrantz, Jerry Blut, Jackie Boiman, Gene Greenberg, and Flora Mason, with Shelley Berkley joining in later in the interview. Most of the interviewees have been involved in the leadership of the congregation. They discuss relationships with various rabbis over the years, and successful fundraising efforts to build the original synagogue. Other early leaders in the congregation were Edythe Katz-Yarchever, the Goot family, Stuart Mason, Herb Kaufman and Leo Wilner. Until the 1980s, Temple Beth Sholom was the only synagogue in Las Vegas, but after a dispute over the burial of a non-Jew, a new synagogue formed (Shareii Tefilla), and at nearly the same time, Temple Beth Sholom began investigating a move from their site on Oakey Boulevard. Most have nostalgia for the former location, but discuss the changes in the neighborhood that necessitated the move to Summerlin. Then they discuss the other initiatives that were borne out of Temple Beth Sholom, such as bond drives for Israel, B'nai B'rith, and the Kolod Center. They share other memories, then discuss the leadership and Sandy Mallin becoming the first female president of the temple. They credit Mallin with keeping the temple going through lean years, and helping to recruit Rabbi Felipe Goodman. The group goes on to mention other influential members of the Jewish community including Jack Entratter and Lloyd Katz, who helped integrate Las Vegas.
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The meeting minutes of the general membership and board of directors of Temple Beth Sholom include the proceedings of meetings held from 1973 to 1974.
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