In 1990, Las Vegas became home to Ellis Landau and his attorney wife, Yvette. They moved from Phoenix, Arizona when Ellis accepted a position as Executive Vice President and Chief Financial Officer with Boyd Gaming. The relocation also included a desire to become active in the local community. Temple Beth Sholom was one of their first connections. For Ellis the Jewish community of a newer city like Las Vegas differed immensely from his childhood upbringing in a more ethnic Jewish community outside Philadelphia. Nevertheless, Ellis soon became active on the Temple Beth Sholom board, and is a past Treasurer and President. The couple are among the founders of the Warsaw Memorial Garden at the synagogue. In 2006, Ellis was honored as Temple Beth Sholom’s “Man of the Year.” The Landaus have been significantly involved with other local organizations such as Nathan Adelson Hospice and the Las Vegas Philharmonic. Ellis’s dedication to the Anti-defamation League, both on a local and regional level, is a beacon of inspiration to others. The Landaus are sponsors of ADL’s “No Place for Hate” program. Ellis is a graduate of Brandeis University in economics and has a Masters of Business Administration from Columbia University School of Business. His former career steps include Ramada Inc. and U-Haul Corporation.
In 1976, when Bob Campbell accepted the city manager position in Henderson, Nevada, he and his family had just endured nearly a month of sub-zero temperatures in their native Missouri. Southern Nevada's mild winter coupled with the promise of developing the 8,600 acres that would become Green Valley convinced Bob and his wife, Pat, to make the move. Bob came to Henderson with a degree in public administration and city manager experience in two Missouri towns, but Green Valley offered something akin to "an artist having a blank canvas on which to plan and create." In this interview, Bob talks about the ways his career in public administration blossomed in Southern Nevada. After about five years with the City of Henderson, Campbell joined Mark Fine and American Nevada Corporation to develop Green Valley; five years after that, he moved to Southwest Gas Corporation to work with Bill Laub and later, Kenny Guinn. From about 1989 to 1997, he helped develop Lake Las Vegas. In 1994, Bob and Pat together formed The Campbell Company, a private consulting firm whose clients included Transcontinental Properties' Lake Las Vegas project as well as Henry Chen's Ascaya. v Much of the interview focuses on the Lake Las Vegas project: its original visionary, false starts, and its tumultuous development as an arm of the Bass brothers of Fort Worth, Texas; their developer, Ronald Boeddeker of Transcontinental Properties in Santa Barbara, California, and Boeddeker's appointee, Alton Jones. Along the way Campbell shares the strategies employed by the Wednesday morning group of Henderson boosters who met at Saint Peter's Catholic Church and who succeeded in gaining the necessary local, state, and federal approvals to move the project forward. He reveals the intimidation, physical threats, and sexual harassment suffered by those who questioned the way Jones did business. Overall, though, he explains why he continues to respect the Bass brothers and is still proud of Lake Las Vegas, "proud that we got it on, and proud that it's turned out to be what it is."
Stanley Mallin (1923- ) was a native of Kansas City, Missouri; the son of Bess and Louis Mallin. His mother was a homemaker and his father was an industrious immigrant from Ukraine who earned his US citizenship through combat in World War I. Stan was the middle child of their three. It was while Stan attended the University of Missouri that he met Jay Sarno. The two men’s fast personal friendship made them solid business partners. Their first endeavor was in Florida with a tile business. It was during a holiday stay at the Flamingo that the two dreamed a bigger, better hotel-casino. The result was Caesars Palace. He has lived and helped develop Las Vegas since 1968. In 1982, Stan married his wife Sandy (neé Jacoby) Mallin. Sandy grew up in New York and arrived in Las Vegas in 1977. She has provided dynamic leadership in the Jewish community. For several years she was President of the Women’s Division of Jewish Federation. She then followed this as the first woman to be President of T
Rabbi Felipé Goodman was born in 1967 and raised in an established Conservative Jewish community in Mexico City. This community would financially and emotionally support his seminary education was in New York City at the Jewish Theological Seminary. As a young rabbi eager for his own congregation, he became restless in 1998 and began his search for options which lead him to a listing for a rabbi at Las Vegas’s oldest synagogue, Temple Beth Sholom. During this oral history, Rabbi Goodman weaves a fascinating story of chance and good fortune of his interview process and visit to Las Vegas—including the generous parting gift of Snapple—and his surprising decision to take the position. Now, almost two decades later, he reflects on several of his accomplishments in addition to being Temple Beth Sholom’s longest serving rabbi to date. He mentions the opening of the synagogue’s move to a beautiful new building in Summerlin, where they were able to include a mikvah for conversions. He shares how he and Rabbi Jeremy Wiederhorn, formerly of Midbar Kodesh Temple, worked together to establish chevra kadisha for burying Jewish people. As a member of the Rabbinical Assembly he was especially please to help host the 2011 annual conference in Las Vegas after years of persuasion. Israeli political leader Tzipi Livni was the keynote speaker. Rabbi also speaks about his passion for Israel, AIPAC and the Conservative Movement in Judaism.
On a pleasant spring evening at sundown in April 2017, a Pop-Up Shabbat draws a crowd of Jews to the Jackie Gaughan Parkway at the El Cortez Hotel & Casino. Proudly, and quietly, watching from the sideline is Kenny Epstein, owner of the El Cortez. He seeks no recognition, but is enjoying the gathering for Sabbath services and the music that will fill the air. Kenny Epstein is also a classic enthusiast of Las Vegas history. The nostalgia is evident as one walks through the casino and reinforced by the stories of a man who has experienced the city’s growth since moving here in 1959 at the age of 18. The timeline of Kenny’s teen years begins with his bar mitzvah in Chicago and a story of prizefighter Rocky Marciano giving a brief toast. When he was 15, his parents, Ike and Adele Epstein, took the family to visit Las Vegas. About three years later, his father became an executive at the Stardust. Kenny’s own imprint on Las Vegas history was just beginning. In this brief interview, he mentions an illustrious list of mentors and recalls many historic moments from the history of the Las Vegas Strip. All of which led to his ownership of The El Cortez—advertised as the longest continuously operating hotel/casino.
Until her passing in 2017, Millicent (Siegel) Rosen was the living link to Benjamin “Bugsy” Siegel, one of Las Vegas’ most notorious links to the Jewish mob. A steadfastly independent woman herself, Millicent recalls Benjamin as a loving father to her and her younger sister. She is proud of his status as a Las Vegas visionary, though she affixes a footnote that the city of today might not be to his liking. She includes a few anecdotes about common names of the early days, including Meyer Lansky who walked her down the aisle when she married Jack Rosen. They had three children: Benjamin, Cindy, and Wendy. Millicent moved to Las Vegas to be with her daughter and her family in about 2000 and cherished her role as a grandmother. Always an artist at heart, Millicent once painted canvases for needlepoint and in 2015 promoted her clothing line.
Born in 1939, Sharon Maurer-Schwartz’s life experiences have traversed a groundbreaking era: she’s a female, Jewish and a married to a Protestant lesbian. This oral history reveals what it has been like for her as she explored her Judaism and recognized her personal identity. Her Judaic foundation began in the Reconstructionist movement in Indianapolis, Indiana. She has never wavered from her religious identity, though she has belonged to various types of synagogues. She and Ande (Edna) Rice, who also participates in this interview, were legally married in California in 2008, but have been together since the 1980s. They raised Sharon’s daughter Julie, pursued careers and moved to Las Vegas in 1999. Ande is a Protestant and the topic of blended religious couples is discussed. Sharon is devoted to her life coaching business – Growth Unlimited – and to helping others.
Norma Morrow Zuckerman is the driving force behind the Jewish Repertory Theatre of Nevada [JRTN], an organization she co-founded with Charlene Sher in 2010. The endeavor coincided with Norma’s pursuit of an MFA at UNLV a couple of years prior. With the commitment to her studies and to bring professional Jewish theatrical performances to Las Vegas, her energetic personality intensified. In 2007, she performed in The Diary of Anne Frank and noted the audience was supporting Jewish Family Services Agency. Norma could sense the community’s eagerness for professional theatre and she was just the one to deliver it. Over the following years, JRTN produced an array of Jewish-themed and acted plays. Since then she tries to bring The Diary of Anne Frank to the stage annually and finds partners to bring 1400 eighth graders to the performance. By 2012, her commute between Los Angeles, where she is a garment designer/manufacturer with her husband Eugene, and Las Vegas had become routine and her passion for professional theatre in Las Vegas increased. This was the year that The Smith Center for Performing Arts opened. The first theatrical production was Golda’s Balcony, a one-woman drama starring Tovah Feldshuh. It was the spectacular co-promotion by Norma’s JRTN and the Smith Center. Norma was smitten with the theatre from a young age and studied with some of the best acting coaches—Milton Kastelas, Stella Adler, Wynn Handman. In this oral history she recalls the people who have helped her, the performances that have charmed audiences and the value of live theatre.
In this oral history, the long married couple Henry and Anita Schuster recall the history of the 1930s and how they eventually met and created a life together. Their childhoods were distinctively different, but charter a future where they would inevitably meet. Born in Germany in 1926, Henry recalls the dawn of Hitler and the Nazism. His mother would arrange for his evacuation to France, where he would not know her fate or that of his two sisters for a number of years. Along with hundreds of other displaced children, he escaped to America and lived with relatives in Louisiana where he finished his schooling and joined the US Army. Anita on the other hand grew up with her family in New York. They share the story of meeting when she was 16, falling in love and marrying in 1948. They had four children and moved several times before settling in California. They retired to Las Vegas in 1993. Henry's recollections include childhood memories of the Holocaust and its affect on his family, including the loss of his mother and one of his sisters. Finding his surviving sister Bertel (Betty Kale) after the war is a heartwarming tale of survival. The Schusters are part of the approximately 300 members of the Holocaust Survivor Group that has settled in southern Nevada and Henry was President Emeritus of the group. He published his memoir, Abraham's Son-the Making of an American, in 2010.
In this interview, Burton Cohen discusses his involvement in the Las Vegas casino industry, including booking entertainment for various hotels.
Burton Cohen's long casino executive career began in the mid-1960s when he accepted a proposition to become involved with the transformation of the Frontier Hotel. He left his south Florida roots and law practice to become a co-owner/general manager of the Frontier Hotel. Thus, began his highly regarded Las Vegas presence. For nearly four decades he served in the management of some of the Strip's most famous casinos: Flamingo, Dunes, Circus Circus, Caesar Palace, Thunderbird and the Desert Inn, which remains his favorite. In this interview, Burt reflects on the positions he held, the celebrities he hired and befriended, and offers a unique look at the behind the scenes marketing and entertainment strategies that he helmed. He shares stories of becoming entrenched in casino operations, his reflections of union experiences, and even anecdotes about moving his mother to Las Vegas.