Series 2. Las Vegas Land and Water Company -- General Manager, Manager of Properties, and Manager of Industrial Development in Los Angeles, California -- Industrial Development Subject Files

Photographed as part of the UNLV Special Collections and Archives' Building Las Vegas collecting initiative started in 2016. This photo series documents ongoing construction work at the Resorts World Las Vegas site.

Photographed as part of the UNLV Special Collections and Archives' Building Las Vegas collecting initiative started in 2016. This photo series documents ongoing construction work at the Resorts World Las Vegas site.

Pedestrians walk along a Las Vegas Strip footbridge perpendicular to mid-morning traffic, from above.

Daytime and evening views of a McDonald's sign on the Strip at 2800 S Las Vegas Blvd. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2800 S Las Vegas Blvd
Sign details: Located just south of the Westward Ho's south parking lot is the third and northern most version of the sign. Unlike its other two relatives, this sign is solely designated to the McDonald's establishment. It is located in a small landscaped area directly east of the front of the restaurant. This section essentially comprises the front of the establishment itself. It stands tall on the west side of the strip facing north south.
Sign condition: Structure 5 Surface 4 Lighting 4 It is noted that the structural integrity is intact. Certain elements of lighting are out or not working but still present. The surface appears to be slightly deteriorating at this point.
Sign form: Pylon
Sign-specific description: The odd member of the three McDonald's pylons is different in almost every aspect, considering the similarity of the first two to each other. The sign construction itself is a more sleek, opting to integrate the entire structure into a much smoother design than the previous design as well. The other two cabinets are impressive indeed, but the placement of the cabinets is less clumsy than the others. The pole itself is thinner, painted brown steel flat post, which rises into the air, recording a small rectangular anomaly in the vertical line, which is used to support a yellow plastic internally lit cabinet. The four-sided shape swells out on each side, but transitions smoothly as the vertical shot continues upward. The brown post T's off to either side actually stretching to the widest point of the sign. It then grows vertically once again to create the sides of the cabinet. The shape that the brown portion creates is now more akin to a "U" shape rather than a "T." The entire surface of the pylon which is designated brown in laced with incandescent bulbs. Inside this U shape the face of the cabinet is designated red, and set higher above the surface plain of the face. The red fluted steel face is adorned with vertical neon bars and white channel letters floating above the surface. The channel letters are filled with bars of white neon. The giant golden arches break up the top edge of the red cabinet. The arches themselves are yellow painted steel, whose face are encrusted with yellow incandescent bulbs as well as border of yellow neon which floats around the edge of the arch. The tops and bottom surfaces are finished in a reflective, gold, polished metal. A channel runs up the center of the post and a yellow tube of neon glows as a centering stripe. This stripe actually ties in the internally lit yellow sign, with the crowning arches, quite well.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Oscillating, flashing
Notes: The white incandescent bulbs on the face of the sign illuminate in a chasing pattern from bottom to top, leaving all the bulbs illuminated in it's path, oscillating as they are illuminated. The post vertically illuminates, and when the bulbs reach the top of the brown arms of the U shape, the vertical, red, neon bars on the red portion of the cabinet, chase in simultaneously from either side. They meet in the middle leaving all the bars and thus the cabinet fully illuminated. The cabinet stays lit for a few moments, then the bars curtain out from the middle, back to either side, leaving the bars dark in the animations path. Once they reach the edge, the incandescent bulbs follow suit, and chase back down to the bottom, leaving all the bulbs dark it the chasing path. The yellow incandescent bulbs, which are on the face of the golden arches, constantly oscillate during the animations sequence.
Sign environment: As compared to the other two properties, the environment of this McDonald's is quite different. The other two were integrated into the strip mall design, utilizing the pylon itself for other advertisements as well. Even though the McDonald's pylon stood out as the dominant figure among their surroundings, They still felt as if they were part of a whole as well. The environment, which the northern pylon portrays, also reflects its surroundings as well. This environment of the Westward Ho, the Stardust, the Riviera, and the Circus Circus, bring about a certain garish nature in its design that fits in present in the McDonald's pylon.( see artistic significance and theme for further).
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name "McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon that is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world, which the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arabia's, Arco AM/PM, Walgreen's, and Fatburger.
Sign - artistic significance: Besides what is mentioned in the above paragraph about the above nature of the iconography of the said logo, this particular sign draws off of its surroundings to display certain aesthetic elements.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Flashing; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint