The Las Vegas Television Viewer Reports and Programming Guides (1955-1982) is comprised of Las Vegas, Nevada television audience reports from marketing research firms including the American Research Bureau and Arbitron Company from 1962 to 1982. Materials also include Las Vegas television programming guides dating from 1955 to 1967. The materials were collected by Bob Stoldal, who was a news anchor and director for KLAS-TV and longtime Southern Nevada historian.
Archival Collection
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