Abstract
The Las Vegas Television Viewer Reports and Programming Guides (1955-1982) is comprised of Las Vegas, Nevada television audience reports from marketing research firms including the American Research Bureau and Arbitron Company from 1962 to 1982. Materials also include Las Vegas television programming guides dating from 1955 to 1967. The materials were collected by Bob Stoldal, who was a news anchor and director for KLAS-TV and longtime Southern Nevada historian.
Finding Aid PDF
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Scope and Contents Note
The Las Vegas Television Viewer Reports and Programming Guides (1955-1982) is comprised of Las Vegas, Nevada television audience reports from marketing research firms including the American Research Bureau and Arbitron Company from 1962 to 1982. Materials also include Las Vegas television programming guides dating from 1955 to 1967. The materials were collected by Bob Stoldal, who was a news anchor and director for KLAS-TV and longtime Southern Nevada historian.
Access Note
Collection is open for research.
Publication Rights
Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections and Archives website for more information about reproductions and permissions to publish.
Biographical / Historical Note
The Arbitron Company is a market research firm that gathers information about broadcast media and consumer spending for use by client broadcast media, advertisers, and advertising agencies. The company’s principal method of gathering information is through diaries that are filled out by television viewers or radio listeners. Initially the company surveyed the television viewing habits of American consumers in the 1950s. In the 1960s it began surveying radio audiences as well.
Source:
"Arbitron Company," Encyclopedia.com. https://www.encyclopedia.com/books/politics-and-business-magazines/arbitron-company
Preferred Citation
Las Vegas Television Viewer Reports and Programming Guides, 1955-1982. MS-01167. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/f1kb63
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Acquisition Note
Materials were donated by Bob Stoldal in 2023; accession number 2023-085.
Processing Note
In 2023, Tammi Kim accessioned the collection. In 2023, Sarah Jones used the inventory provided by the donor, created the inventory, reboxed the collection, and updated the finding aid in ArchivesSpace.
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Appraisal Note
Acquired by Su Kim Chung, curator, as part of UNLV Special Collections and Archives holdings in Las Vegas entertainment history. All material that formed the original gift has been retained.