The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
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Born on August 22, 1935, Harriet spent her childhood years in the segregated southern cities of St. Petersburg, Florida and Mobile, Alabama. Daughter to a blue collar plumber, who was also a union organizer and ‘rabid Democrat,’ Harriet recalls her father saying, “Remember children, you know what meat tastes like because there’s a man named Franklin Roosevelt.” Unsurprisingly, she grew up thinking Roosevelt was God. With her mother’s sudden death at age thirty-one from a cerebral hemorrhage, ten year old Harriet spent two years at a boarding school before rejoining her younger brother at her maternal grandparents in St. Petersburg. Florida. During this time, her father also based out of the grandparents’ home while following big construction work opportunities at various cities. In 1948, sixteen-year-old Harriet accompanied her father, an Alabama Delegate, to the Democratic National Convention. Hearing Hubert Humphrey’s Civil Rights speech change her life. “I came home from that conve
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Interviewed by Barbara Tabach and Monserrath Hernández. Born in 1927 to Mexican immigrant parents, Apolonio spent his youth in the Kansas City, Kansas area. Arrived in Las Vegas and was a map maker for Clark County. Very involved in local Latino community, NALA, Veterans organizations, and was an actor on the side. Subjects: NALA, American Legion, Lt. Colonel in Nevada Color Guard
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Dr. Tom Wright was born and grew up in Illinois. His father finished his PhD in Chicago and then taught at Illinois College in Jacksonville. His mother suffered from arthritis and was told to seek a warmer climate, so John Wright packed up his family and moved to Las Vegas. Tom was 14, ready for high school, and his two brothers were elementary school age. Tom attended Las Vegas High School, which was close to the Crestwood community where the family had purchased their first home. He remembers that UNLV had no buildings when his dad first started teaching there. Instead, he conducted class in high school classrooms and church Sunday school rooms. Dr. Wright started off at a community college as a Geology Major, but a class with Bud Poland convinced him that history was his passion. He transferred to Pomona to continue his bachelor's degree. He spent his junior year in Peru on a study-abroad program, and that experience made him a Latin Americanist. The information he gath
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On May 23, 1983, collector Elizabeth N. Patrick interviewed gaming professional John Grayson (born May 25, 1898 in Grayson, Missouri) at the University of Nevada, Las Vegas. The interview covers John Grayson’s experience with gaming in Arizona, California, and Nevada. Also present during John Grayson’s interview is Billy H. Gray, a longtime gaming associate of his, who helps Mr. Grayson go into greater detail about key events.
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On March 8, 1975, John Neal interviews Ruth Hazard (birthdate unknown, 67 years old) in her home about her memory of how Southern Nevada has changed economically. Hazard goes in-depth about her knowledge of municipal politics and her husband’s friendships with a number of Nevadan politicians. Hazard also briefly talks about her fascination with the above-ground atomic tests, speakeasies during Prohibition, and local anxieties about Las Vegas “losing its identity.”
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On February 24, 1975, Kathleen Kasmir interviewed Marion Brooks (born 1913 in Santa Ana, California) about his life in Southern Nevada and his work as a mining engineer. Brooks first talks about his background before talking extensively about his early work in mining. Brooks also mentions some of the professional mining societies of which he was a part, and the two then move on to discuss gambling, recreational activities, and the atomic testing. Other topics covered during the interview include the price of groceries and food, the El Rancho Vegas, social changes, population growth, and environmental changes. The end of the interview then shifts back to Brooks’ work in mining at Blue Diamond and then a discussion on the possible locations of three lost mines.
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