Daytime views of the Laughing Jackalope motel signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3969 S Las Vegas Blvd
Sign owner: Dan, Ron and Randy Horowitz
Sign details: The motel resides on the east side of the strip, and is one of the larger properties on the southern tip of Las Vegas Blvd The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well.
Sign condition: Structure 3 Surface 2 Lighting 4 Notes: Certain neon tubes around the top of the building are falling and in disarray. Besides that, the signage seems to be in good repair.
Sign form: Pylon; Fascia
Sign-specific description: On the north face of the building, two internally lit, horizontal, rectangular cabinets. Located on the right hand side of the plane of the wall, the yellow steel cabinets hang in close proximity to each other. One in the top right-hand corner, and one sitting right below the former. Both signs are identical in size and a yellow raceways which are lined with incandescent bulbs. The face of the top cabinet reads "Laughing Jackalope", in smaller text on the left hand side, while the rest of the sign is occupied by all capital, yellow, text reading "Bar & Grill." The bottom sign reads "Progressive Video Poker," and "24 HR." Moving around to the west face of the building, another internally lit cabinet rests on the wall above the main entrance. This cabinet has rounded ends, but is the same as the previous two in color and design. This surface reads "Bar & Grill" in yellow text, flanked on either side by the angled logo text, which reads "Laughing Jackalope," also in yellow text. Further south, down the face of the building, above the driveway to the covered valet, a cabinet hangs, which is identical to the one above the main entrance. The only difference is the text. The text reads "Video Poker" in large, all capital, yellow letters. The same two signs seen on the west face are represented on the south as well. The one that reads, "Video Poker," hangs on the left near the "Bar & Grill" cabinet. The pylon sign resides further south in the parking lot. A two sided rectangular pylon rests atop a square post which transforms into a "V" shape. The inverted triangular section supports, an internally lit, black, double-backed cabinet. The face of the cabinet is designed with two sections. The top third of the face is an LED message center, while the remaining two-thirds is purple backlit plastic with Yellow text. The text reads in two lines, "Motel, Bar, & Grill." The rectangular cabinet rises out of the top of the previous cabinet, with the vertical edges angling slightly outward. At the top of the sign, upon the purple steel surface, the "Laughing Jackalope" logo text is spelled in yellow channel letters, and outlined with neon. The interiors are lined with yellow neon on the interior, and on the outside is lined with red. The remainder of the face of the cabinet is occupied by a two-dimensional cabinet. It is crafted into the shape of jackalope/ man figure, playing a slot machine. The surface of the cabinet is graphically treated with the details of the figure and apparatus. Silver coins adorn a pink face, complete with the proper details of a slot machine. The figure is treated appropriately as well, with brown antlers, and white tuxedo. The exterior of the cabinet is painted yellow with a yellow raceway border, lined with incandescent bulbs.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing
Notes: Each one of the letters on the laughing jackalope pylon illuminate one at a time, starting from left to right. They all simultaneously flash off then on then off before restarting the sequence
Sign environment: The environment for the Laughing Jackalope is interesting. Not only is it present on the declining, and simultaneously growing southern end of the strip. It stands out in the dusty remains of the south standing in purple and yellow, screaming at who ever walks by, with an atmosphere that is reminiscent of the garish imagery portrayed by authors such as Hunter S. Thompson. It almost seems surreal, yet fits right in with the surroundings as well. The motel portion fits into the typical design of the roadside motel. Across the street, the Mandalay Bay and the Luxor remind the laughing Jackalope of its place, and maybe imminent fate. The signs are very pedestrian friendly, providing access right up close.
Sign manufacturer: Diamond Head Sign Co.
Sign - date of installation: 1997
Sign - date of redesign/move: Before the Laughing Jackalope was opened it was a property called the Sunbird Inn.
Sign - thematic influences: An interesting theme presented in this southern Las Vegas Blvd Property is centered around the fictitious animal called named the Jackalope, presumably a presentation of the marriage of an antelope and rabbit bodies. Other than the presence of him as a mascot, the theme presented is none other than the aesthetics of hue and nature of the establishment. The hanging wall cabinets are adorned on the edges with raceways lined with incandescent bulbs that chase each other in a rapid fashion, along with a uniform design of font in a combatant duel of the complimentary colors of purple and yellow. It definitely fits into the common design rubric of animation and placement as well as that of the roadside motel. The low level bank of rooms further east on the lot from Las Vegas Blvd is accompanied by a bar and grill. The Laughing Jackalope
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

Photos show Peppermill signs during the day. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site address: 2985 S Las Vegas Blvd
Sign details: The Peppermill Inn Restaurant is located on the east side of Las Vegas Blvd, just north of the now defunct Silver City Casino. The actual establishment faces west toward the strip, separated from the traffic by the front parking lot. The lowrise brown clad establishment, boasts three specific pieces of signage on the exterior structure. In the parking lot near Las Vegas Blvd, a small two-sided, ground level cabinet, mirrors the aesthetics of the actual structure. Upon the west side of the building, the shingled roofline boasts channel letters filled with neon, as well as a more secluded sign on the north side of the building, toward the rear.
Sign condition: Structure 3 Surface 3 Lighting 3 The condition of the three different pieces of signage are all in different states of repair.
Sign form: Pylon; Fascia
Sign-specific description: The pylon sign, which sits near the street, is a miniature representation of the facade of the Peppermill establishment. Two square legs, constructed of mortared pieces of stone support the two-sided cabinet. The horizontal, rectangular cabinet sits on the pole, and faces north/south. The top edge of the sign is reminiscent of a roofline, with a low rise a-frame design. The grade is very little but exaggerated by the rectangular element rising off of the top edge covered in brown wooden shingles, which also cover the top edge's surface. The effect of the top's finishing is the resemblance of the roof of the Peppermill restaurant. Just below the peak of the "roof-like" element on the surface of the sign, a rectangular metal plate possesses text. The text is stamped out of the metal to reveal recessed negative spaces of fonts. An orange transparent material resides behind the plate, providing the hue for the internally lit apparatus. The text reads "24 Hours" in all capitals. Below the small rectangle, larger, white text runs the length of the sign. The internally lit, closed face, channel letters are in all capitals. In smaller text, along the bottom portion of the face the phrase "Coffee Shop & Lounge," runs the length of the text. The letters are orange, closed faced, internally lit. The actual structure of the restaurant, further east on the property is the model for the previously mentioned sign. The low-rise pitched roofline of the facility concludes at a lowrise rectangular cap. Along the western edge the roofs overhang, large white channel letters lined on the interior with pink neon spell "Peppermill" in all capital letters. Following the brown shingled roofline around the south side of the building, a third sign, not seen by the general public, faces south. A steel cabinet is the two-dimensional representation of both the outer pylon sign as well as the structure itself. A rust colored brown cabinet houses a dork brown steel face, with plastic letters for the advertising of the establishment. "Peppermill" is spelled in all capital letters. Below the top text a two lined, series of orange all capital text spells "Restaurant Lounge." It is apparent that wooden shingles were evident on the top the top edge of the cabinet which rises in the pitched front geometric shape seen on the pylon in the front and the architectural element in the structures center. Underneath the primary cabinet a smaller, horizontal, rectangular cabinet, sits centered underneath the It too is a rust colored brown cabinet, with a dark brown face. Text, as tall as the cabinet spells, "Open 24HRS" in orange plastic all capital letters.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The text, which resides on the southern wall and reads "Casino," is filled with incandescent bulbs that all illuminate at the same time, and oscillate. They then shut off at the same time, and then repeat. The raceways of incandescent bulbs chase each other while the neon, which surrounds the back lit, plastic, screens on this wall flash on then off. The bottom two raceways sandwiching the reflective panel chase from left to right, while the remainder of the raceways surrounding the signs, run right to left. The incandescent bulbs on the pylon chase each other gracefully up the length of the pylon. The animation is patterned so as to appear as if a section of several bulbs are pulsing its way up the towers, hugging the edge of the bulbous tops. The raceways continue around the east face of the building. The umbrellas in the plaza behind the pylon, also are animated with incandescent bulbs chasing each other downward along the raceways.
Sign environment: The area surrounding the Peppermill contains several interesting properties making the entire area sort of a cove of history. Just to the north the deteriorating, and closed Silver City stands testament to the wave of constant change present on the strip. It is a reminder of the historical significance of the Peppermill and the fact that someday it might not be present at this location any more.
Sign manufacturer: YESCO
Sign - thematic influences: What is evident of the Peppermill theme works around the exterior appearance, and around the name itself. The brown wooden exterior, use of wooden shingles as adornments, and the major color palette all suggest the rustic, if not old west referenced, aesthetic.
Sign - artistic significance: This has become a statement of the "old Vegas" of the 1970s.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Masonry; Paint; Graphics

This folder is from "Financial Records" file of the Sadie and Hampton George Papers (MS-00434)