In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV.

Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community including his active involvement with Young Leadership, Jewish Federation, and Temple Beth Sholom.