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Photographs of Luv-it Frozen Custard stand, Las Vegas (Nev.), January 27, 2017

Date

2017-01-27
2017-08-25

Description

Luv-it Frozen Custard sits north of the Las Vegas Strip at 505 East Oakey Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 505 E Oakey Blvd
Sign owner: Brittany and Brandon Tiedemann
Sign details: Luv-It Frozen Custard has been a Las Vegas dessert shop since 1973. They specialize in their "shakes, cones, malts, and hard packs to go." The same family, the Tiedemann's, have been operating the business for four generations. The great-grandmother of the family who opened this modest frozen custard stand originally worked at another famous frozen custard shop called Leon's in Milwaukee, WI. She brought her desire to make frozen custard to Las Vegas and made her own signature flavors. They have been using the same vendors and products to create their delectable ever since they opened. They say the only thing that has changed since they opened is "a new generation of the family and a new color for our building."
Sign condition: 4, the sign is in very good condition. However, the red paint in the letters has faded away slightly.
Sign form: Fascia, Backlit
Sign-specific description: The sign has a very modest design. The signage when looking at the front facade of the building is broken up into three different sections. The first section on the left hand are the words "Luv It" in red, serif style font and a small red heart between the two words. These words are up against a plain white background. Next to that is a small square sign that has a painted vanilla custard cone on it, also with a white background. The sign next to that reads "Frozen Custard" in the same shade of red as the "Luv It" sign and has a white background as well. On the right side of the building over the walk-up window is another sign that reads "Luv It Frozen Custard," which appears to be a combination of the "Luv It" and "Frozen Custard" signs on the front of the building.
Sign - type of display: Backlit
Sign - media: Plastic
Sign - non-neon treatments: Paint
Sign environment: The environment for this humble frozen custard stand straddles Las Vegas Boulevard and a residential neighborhood nearby. It resides near other popular properties along Las Vegas Boulevard as well, such as: Viva Las Arepas, Art of Flavors, Dino's Lounge, and many wedding chapels. It also sits fairly close to John S. Park Historic Neighborhood.
Sign - date of installation: 1973
Sign - thematic influences: The sign looks old fashioned today because they had it ever since they opened. It is a modest sign to reflect the modest business. The element of the sign that reflects back to the business is the frozen yogurt cone portion of the sign that tells you what the business is for.
Sign - artistic significance: This sign uses a symbol to articulate what the business serves. This has been a popular technique for businesses because it is easy for motorists and pedestrians to see what the business is for without having to read any other text.
Survey - research locations: Luvit website
Survey - research notes: https://lasvegassun.com/news/2009/sep/16/sketchy-neighborhood- bites-back/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-25
Sign keywords: Fascia; Backlit; Plastic; Paint

Mixed Content

Audio recording clip of interview with Dr. William Sullivan by Claytee D. White, December 20, 2006

Date

2007-06-26

Description

Part of an interview with Dr. William Sullivan by Claytee White on December 20, 2006. Sullivan talks about his work with educational programs, including Upward Bound, the NASA Program, and STEM.

Sound

Sandra Candel oral history interview: transcript

Date

2019-10-03

Description

Oral history interview with Sandra Candel conducted by Elsa Lopez, Monserrath Hernández, and Barbara Tabach on October 03, 2019 for the Latinx Voices of Southern Nevada Oral History Project. Sandra Candel talks of her childhood growing up with her grandparents in Guadalajara, Jalisco after her mother immigrated to America. She moved to California to attend university before moving to Salt Lake City, Utah, where she raised her children and began homeschooling them. This path led to Sandra opening a Montessori school, igniting her interest in education. She talks of her pursuit of both a Masters Degree from Drexel University and a Doctoral Degree from the University of Nevada, Las Vegas (UNLV). Sandra concludes her interview with discussion of her research and current employment as a part-time instructor for the Department of Interdisciplinary, Gender, and Ethnic Studies at UNLV. Subjects discussed include: Guadalajara; Salt Lake City, Utah; Sensitive Teaching Practices; Multi-generational families.

Text

Transcript of interview with Marcy and Jack Simon by Barbara Tabach, May 16, 2018

Date

2018-05-16

Description

It was 1964 when Jack Simon met Marcy Stiel at a mutual friend’s wedding. Smitten from the beginning, the couple married shortly thereafter. Thus began their loving partnership that has flourished in business, community involvement, and most importantly in raising their two sons, Ron and Steven. The Simon’s can be a modest power couple. However, they are clearly capable of making things happen. When they first married, Jack was a California electrical contractor and homebuilder and Marcy became his business administrator. The Simons through their Electrical Company, Expo-Tech Electrical & Plumbing Services, Inc. won the contract to provide all of the electrical services for the entire 1984 Los Angeles Olympics, encompassing (26) twenty six venues located in California spanning from San Diego to Stanford University. The trajectory of the business was extraordinary, establishing twelve offices nationwide to provide temporary electrical and plumbing services for conventions and special events. Expo-Tech was eventually bought by industry giant GES. Their success was due in large part to Jack’s technical knowledge and Marcy’s administrative and marketing skills. With entrepreneurial zest, and over the period of eleven years, the couple found their way into the ownership of four local casinos in Elko and Wendover Nevada. Marcy was one of the first women in Nevada to hold multiple gaming licenses. In total, she held four Unrestricted Gaming Licenses. The Simons hosted Passover Seders for the Elko Jewish Community during their ownership of the casinos. In 2004, Marcy and Jack sold the four casino operations. Since moving to Nevada in 1994, the couple has made a warm and lasting impression, being generous in their focus for the well-being of the Jewish community. They are among those that actively paved the way for SB26, which outlaws government bodies from conducting business with companies that boycott Israel. They continue to be tireless advocates and philanthropists in Jewish organizations of Las Vegas and Nevada.

Text

Transcript of interview with Andy Katz by Barbara Tabach, February 16, 2016

Date

2016-02-16

Archival Collection

Description

In this interview, Andy Katz discusses his family, his childhood growing up in Las Vegas, and attending UNLV. His parents, Mike and Bea Katz, established Manpower, an employment agency, which Andy served as president.

Andy Katz is the youngest of four children born to Michael and Beatrice Katz. When Andy was a little over one-year-old his family moved from New York City to Las Vegas. During this oral history Andy highlights his family?s background and the entrepreneurial spirit of his father that inspired the move in 1963. By 1964, Mike Katz, Andy?s father, was well-known in Las Vegas for providing an answering service and subsequently for opening the Manpower franchise to serve the growing town. In time, this family business grew and the eldest sons, Bob and Mel opened franchises in Salt Lake City and San Diego, respectively. Andy recalls his steps to joining Manpower in this interview. With great humor and fondness, he describes the friendships he formed in public school, Hebrew school and Jewish youth organizations. Andy easily slipped into active leadership roles; it was a role he would continue during his years at UNLV, where he earned a Business degree and was active with the Alpha Epsilon Pi fraternity. Born Andrew Scott Katz on January 9, 1962, Andy, as everyone knew him, passed away suddenly on February 23, 2016. It was exactly one week after this oral history interview. The scheduled next session was not to occur.

Text

Transcript of interview with Carolyn Goodman by Barbara Tabach, August 18, 2016

Date

2016-08-18

Description

Carolyn Goldmark Goodman (1939- ) is the mayor of the city of Las Vegas, Nevada. She began her first four-year term in office on July 6, 2011 and was re-elected for a second term in April 2015. She succeeded her husband of 50 years, Oscar B. Goodman, who served three terms as mayor. Carolyn founded The Meadows School in Las Vegas in 1984, the state's first nonprofit, college preparatory school for pre-kindergarten through 12th grade. She oversaw planning and daily operations of the school for 26 years, retiring in 2010. Carolyn and Oscar Goodman arrived in Las Vegas in 1964. Carolyn Goodman started out working in the hotel industry, and later earned her master's degree in counseling from the University of Nevada, Las Vegas (UNLV) while raising four children. As mayor, Goodman has focused on improving public education and the local economy. She is a board member of the Las Vegas Convention and Visitors Authority and serves on the Las Vegas Global Economic Alliance (LVGEA). She is actively involved in the United States Conference of Mayors (USCM), as a member of its Advisory Board, vice-chair of its Task Force on Education Reform, and chair of the Mayors? Business Council. In 2014 Goodman received the UCSM?s Large City Climate Protection Award. As leader of the Meadows School, Goodman was recognized nationally by the Council for Advancement and Support of Education (CASE) and the National Association of Independent Schools in 2006 with the Seymour Preston Trustee Award for Leadership. She has also been honored by UNLV, receiving the Distinguished Nevada award in 1989, an Honorary Doctor of Laws degree (PhD) in 2006, and Alumni of the Year in Education in 2010. In this interview, Goodman talks about her family background and touches upon her childhood in New York City and attending Bryn Mawr College, where she met Oscar. She discusses the growth of the Las Vegas Jewish population since arriving, efforts to build Jewish community, and her involvement, including with Temple Beth Sholom and the Jewish Federation. In addition, Goodman talks at length about her husband?s political career as well as her own, both dedicated to developing Las Vegas into a safe and prosperous city, with quality education, health care, and arts and culture offerings. She also discusses establishing The Meadows School.

Text

De Meis, Joseph L.

Joseph De Meis has 40 years of professional experience in design work. Before retirement, he developed imaginative and artistic themes while also addressing retail centers, such as Caesar's Palace Forum Shops and the Magical Empire. He was responsible as senior art director for completing the Red Sea Astrarium project in Jordan for RGH Themed Entertainment. Mr.

Person