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Transcript of interview with Buddy Frank by David G. Schwartz, January 3, 2017

Date

2017-01-03

Description

Buddy Frank grew up in Reno, Nevada and graduated from the University of Nevada, Reno. Frank worked in television news before getting into the gaming industry as a public relations manager at Fitzgeralds Reno in 1986 where he would also later become director of marketing and director of slot operations. Frank then moved to the Eldorado Hotel & Casino in 1995 where he became the director of slot operations as well; he would later join the Atlantis Casino Resort in 1998 to become executive director of slot operations. He joined Stateline & Silver Smith Casino Resort in 2000 as executive director of gaming development and eventually went to Viejas Casino in 2002 as vice president of slot operations. Frank joined Pechanga Resort & Casino in 2007 as vice president of slot operations and retired from that position in late 2015. Frank currently serves as a consultant on slot operations. The interview with Buddy Frank begins with a discussion on the progression of his career in slot operations, including the positions he held in both Nevada and California casino properties. Frank discusses topics regarding the utilization of free play as a marketing strategy and the use of Ethernet technology in slot machines. He then describes his philosophy on how to lay out a slot floor with an emphasis on local players before providing an anecdote related to the importance of infrastructure in casinos. Frank then gives his perspective on what makes both a good and bad slot manager, and he later provides input on what customers are looking for in slot play. The interview then moves into how much slots have changed since his start in the business and later transitions into a discussion on millennials, skill-based gaming, and the future of slot machines. The interview concludes with Frank’s advice to young people who want to go into the slot industry.

Text

Fold-out booklet of Las Vegas Hotels and Casinos: postcards

Date

1950 to 1979

Description

Fold-out postcard booklets - Las Vegas Hotel/Casinos. (1950-1970s)

Image

Postcard of Arizona Club, Las Vegas, Nevada, circa 1908

Date

1908

Description

Folding postcard showing the exterior and interior of the Arizona Club. Poem titled "The Arizona Club" by C. Herb Palin on back of bottom half of postcard. "Al James, Publisher" on back of top half of postcard. Al James was the proprietor of the Arizona Club. Site Name: Arizona Club (Las Vegas, Nev.)

Image

Photograph of gamblers at the slots in the Sands Hotel (Las Vegas), circa 1950s

Date

1950 to 1959

Archival Collection

Description

Gamblers at the slot machines in the Sands Casino. Stamp on back of photo: "Las Vegas News Bureau, Las Vegas, Nev., P.O. box 28, Photographers, Don English, Jerry Abbott, Joe Buck, Milt Palmer."
Site Name: Sands Hotel
Address: 3355 Las Vegas Boulevard South

Image

Photograph of the casino area of the Sands (Las Vegas), 1963

Date

1963

Archival Collection

Description

The busy casino of the Sands in 1963. Stamp on back of photo: "Las Vegas News Bureau, Las Vegas, Nevada convention Center, 10454, Don English, Jerry Abbott, Joe Buck, Milt Palmer, John Cook."
Site Name: Sands Hotel
Address: 3355 Las Vegas Boulevard South

Image

Photograph of gamblers at the slots machines in the Sands (Las Vegas), circa 1950s

Date

1950 to 1959

Archival Collection

Description

People at the slot machines in the Sands Casino. Stamp on back of photo: "Las Vegas News Bureau, Las Vegas, Nev., P.O. box 28, Photographers, Don English, Jerry Abbott, Joe Buck, Milt Palmer."
Site Name: Sands Hotel
Address: 3355 Las Vegas Boulevard South

Image

Photograph of gamblers at a craps table in the El Rancho Vegas (Las Vegas), 1950s

Date

1950 to 1959

Description

Gamblers at a craps table in the El Rancho Vegas. Stamp on back of photo: "Las Vegas News Bureau, Las Vegas-Nevada, Photographers Don English, Joe Buck, Jerry Abbott, 5108."
Site Name: El Rancho Vegas
Address: 2500 Las Vegas Boulevard South

Image

Photograph of a Fremont Street casino interior (Las Vegas), circa 1930

Date

1928 to 1933

Description

Interior of an early Fremont Street casino showing roulette and blackjack. Stamp on back of photo: "Vegas Studio, Las Vegas, Nevada"
Site Name: Fremont Hotel and Casino
Address: 200 East Fremont Street

Image

Film transparency of men playing craps, Las Vegas, circa late 1930s

Date

1938

Archival Collection

Description

Black and white image showing an interior view of a casino. Men are playing craps, and a donkey is leaning into the table. The event is possibly related to Helldorado, based on the sign attached to the craps table.

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