The Fremont East District sign sits near the intersection of Fremont St and Eighth St. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site name: Fremont Street (Las Vegas, Nev.)
Site address: Fremont St and 8th St
Sign owner: Downtown Las Vegas and Fremont East District
Sign details: The Fremont East District really formed together in 2002 for a coalition to maintain the vintage Las Vegas feel particularly by bringing out some vintage looking Neon Signs. This coalition became known as the Fremont East Entertainment District (FEED). Since this area is already close to the Fremont Street Experience with foot traffic the 2007 revitalization also was an effort to create pedestrian friendly sidewalks.
Sign condition: 5 - Very good condition
Sign form: Pole mounted signs
Sign-specific description: The two gateway signs are identical in design to welcome drivers and pedestrians into the Fremont Street District. These signs go across all of the lanes of Fremont Street, so there are two poles on the opposite sidewalks and then two curved steel beams connecting the sidewalk poles, and the main logo is on the curved pole portion. The two steel sidewalk beams each have a yellow curved googie style design. Right above the curved yellow design, on top of the sidewalk beams each have a red starburst orbit. In the middle curved beam there are red channeled Fremont Street East in a mid century modern semi-cursive font, with yellow neon tubes within the channeled letters. Underneath the Fremont Street East letters there is the word DISTRICT in the red channeled block letters.
Sign - type of display: Neon
Sign - media: Steel and Plastic
Sign animation: Yellow neon on gateway signs flash
Sign environment: The gateway to Fremont East District from both the East and West end. One sign is at the corner of Las Vegas Blvd. and Fremont an the other is at the intersection of 8th St.
Sign manufacturer: Fluoresco Lighting and Signs
Sign designer: John Lutz
Sign - date of installation: 2007
Sign - thematic influences: This sign really brings back the mid-century modern theme, and the old Vegas theme as well. The starbursts are similar to the one from the Sweetheart Wedding Chapel Sign.
Sign - artistic significance: This sign speaks to the 1950s/1960s mid-century modern design with the starburst orbits and the yellow curved design.
Survey - research locations: Fremont East website, Floresco
Survey - research notes: Floresco Website http://www.fluoresco.com/pages/about/history.php, as well as contact with Gary Grider of Floresco, Las Vegas Today and Tomorrow Website, http://www.vegastodayandtomorrow.com/fremonteast.htm
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-30
Sign keywords: Flashing; Neon; Steel; Plastic; Pole sign

From the UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada (PH-00394). Part of the collection documents the entire 19 mile length of the north/south Eastern Avenue / Civic Center Drive alignment. This photograph was captured in the section of Civic Center Drive between Cheyenne Avenue and Las Vegas Boulevard.

From the Nye County, Nevada Photograph Collection (PH-00221) -- Series III. Beatty, Nevada -- Subseries III.G. Reidhead Family. Beatty Mountain is on the left and Bare Mountain is on the right.