Skip to main content

Search the Special Collections and Archives Portal

Photographs of Fremont East District sign, June 28, 2017

Information

Creator

Date

2017-06-28
2017-08-30

Description

The Fremont East District sign sits near the intersection of Fremont St and Eighth St. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site name: Fremont Street (Las Vegas, Nev.)
Site address: Fremont St and 8th St
Sign owner: Downtown Las Vegas and Fremont East District
Sign details: The Fremont East District really formed together in 2002 for a coalition to maintain the vintage Las Vegas feel particularly by bringing out some vintage looking Neon Signs. This coalition became known as the Fremont East Entertainment District (FEED). Since this area is already close to the Fremont Street Experience with foot traffic the 2007 revitalization also was an effort to create pedestrian friendly sidewalks.
Sign condition: 5 - Very good condition
Sign form: Pole mounted signs
Sign-specific description: The two gateway signs are identical in design to welcome drivers and pedestrians into the Fremont Street District. These signs go across all of the lanes of Fremont Street, so there are two poles on the opposite sidewalks and then two curved steel beams connecting the sidewalk poles, and the main logo is on the curved pole portion. The two steel sidewalk beams each have a yellow curved googie style design. Right above the curved yellow design, on top of the sidewalk beams each have a red starburst orbit. In the middle curved beam there are red channeled Fremont Street East in a mid century modern semi-cursive font, with yellow neon tubes within the channeled letters. Underneath the Fremont Street East letters there is the word DISTRICT in the red channeled block letters.
Sign - type of display: Neon
Sign - media: Steel and Plastic
Sign animation: Yellow neon on gateway signs flash
Sign environment: The gateway to Fremont East District from both the East and West end. One sign is at the corner of Las Vegas Blvd. and Fremont an the other is at the intersection of 8th St.
Sign manufacturer: Fluoresco Lighting and Signs
Sign designer: John Lutz
Sign - date of installation: 2007
Sign - thematic influences: This sign really brings back the mid-century modern theme, and the old Vegas theme as well. The starbursts are similar to the one from the Sweetheart Wedding Chapel Sign.
Sign - artistic significance: This sign speaks to the 1950s/1960s mid-century modern design with the starburst orbits and the yellow curved design.
Survey - research locations: Fremont East website, Floresco
Survey - research notes: Floresco Website http://www.fluoresco.com/pages/about/history.php, as well as contact with Gary Grider of Floresco, Las Vegas Today and Tomorrow Website, http://www.vegastodayandtomorrow.com/fremonteast.htm
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-30
Sign keywords: Flashing; Neon; Steel; Plastic; Pole sign

Digital ID

neo000202
    Details

    Citation

    neo000202. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1wm1419z

    Rights

    This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

    Standardized Rights Statement

    Digital Provenance

    Original archival records created digitally

    Date Digitized

    2017-06-28
    2017-08-30

    Language

    English

    Publisher

    University of Nevada, Las Vegas. Libraries

    Format

    image/tiff
    application/pdf