Daytime and nighttime views of the Rosewood Grille signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3335 S Las Vegas Blvd
Sign owner: Alan and Kevin LeWinter
Sign details: The Rosewood Grill is between the Venetian Hotel-Casino and the Tam O'Shanter Motel on the east side of Las Vegas Blvd The facade of the building is a plain, if not unassuming white stucco structure, with a driveway running along the north side of the building. Directly in front of the buildings western wall, along the strip, a tall pylon faces north /south
Sign condition: Structure 3 Surface 3 Lighting 3
Sign form: Pylon
Sign-specific description: The pylon sign, which faces north/south, is the only signage notifying the pedestrian traffic of the establishment within. It is a tall vertical advertisement, mostly comprised of a vertical, rectangular shaped, internally lit cabinet, with rounded edges. The face of the sign is a plastic, graphically treated photo image of a man in a tuxedo holding up a giant lobster.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing
Notes: The raceway, which runs the circumference of the faces of the sign, contains small strobes placed at random places, and flashing at random patterns.
Sign environment: The sign for the establishment is the only marker that anything is operational in the dimly lit building. Not that the building looks non operational, but the majority of the building is very unassuming, mostly being denoted by the large drive and entrance. It is located just south of the Tam O'Shanter motel, among the awkward transition of the strip, that is Spring Mountain Rd. The Vagabond Inn and the Treasure Island square off the end of the block before the desolate expanse of what used to be the Desert Inn, and the transforming Fashion Show Mall, sprawl out across the north side of the road. The Rosewood Grill is part of the side of the street that trails off in size, but not character as the giant Venetian slows its progress.
Sign - date of redesign/move: Was the Anoje Continental Restaurant, next to the Kit Carson Motel, but was changed to the Rosewood Grill.
Sign - thematic influences: Not much of a theme, outside of advertising for a big lobster dinner.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Incandescent; Backlit; Steel; Plastic; Graphics

Darwin Gidel, born in 1924, grew up in Rockwell City, Iowa. He describes his childhood activities, schooling, and the jobs he held as a teenager. After graduating from high school in June of '42, Darwin immediately joined the military. His basic training took him from Minneapolis to Missouri, after which he was stationed in Nebraska, California, Florida, and South Carolina for further training. As he recalls his early military training, Darwin also evokes the patriotic fervor that gripped the country. He shares stories about the kindnesses he and many other enlistees received from individuals and families, ranging from rides to dinners to overnights. Darwin's overseas assignment was in London, England, beginning in November of 1943. He vividly recalls the bombing raids he flew and describes them from beginning to end. His B-l 7 was shot down over Belgium in March of 1944, and he and eight other crew members were held as POWs for eleven months. Much of Darwin's incarceration was in a Luftwaffe Hospital in Brussels, where his injured leg was removed. His memories include hospital personnel, solitary confinement, interrogation, and later being moved around to many different prisons in Germany. He clearly recalls relationships among prisoners, the configuration of German prisons, types of food served to inmates, and finally his repatriation from Annenberg Castle in Germany. After the war, Darwin earned a degree in accounting on the Gl Bill, which eventually led to general administration work in Sacramento. Along the way he married and had four children. After his wife passed away in the late seventies. Darwin eventually relocated to Las Vegas and remarried. He describes the city, recalls the small town atmosphere, and compares the impersonal bottom-line attitude of modem casinos to the folksy, welcoming feel of those establishments in the early eighties.