Storm clouds hover ominously above the Las Vegas Strip obscuring the Spring Mountain range to the west.

An exterior view of the El Rancho Vegas; the slogan "We go side by side for a desert ride at Hotel El Rancho Vegas" printed on the postcard.

An interior view of an El Rancho Vegas showroom.

A detailed advertising report, "1968 Creative Presentation," written by Cole Fischer Rogow, Inc. for The Sands Hotel, The Frontier Hotel, and The Desert Inn outlining a comprehensive advertising campaign in Las Vegas, Nevada.

Photographed as part of the UNLV Special Collections and Archives' Building Las Vegas collecting initiative started in 2016. This photo is part of a series documenting ongoing construction work at Circa Las Vegas, the first new casino built on Fremont Street since the 1970s.

Photographed as part of the UNLV Special Collections and Archives' Building Las Vegas collecting initiative started in 2016. This photo is part of a series documenting ongoing construction work at Circa Las Vegas, the first new casino built on Fremont Street since the 1970s.

From the UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada (PH-00394). Part of the collection documents the entire 19 mile length of the north/south Eastern Avenue / Civic Center Drive alignment. This photograph was captured in the section of Civic Center Drive between Las Vegas Boulevard and Lake Mead Boulevard.