The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Daytime and nighttime views of the Fantasia gift shop on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2800 S Las Vegas Blvd
Sign details: Fantasia on the Strip is located north of the Circus Circus, among the smaller properties located the northern end of the Strip before Sahara Avenue. The building faces east, only separated from the street by a small parking lot, which runs along the front of the property. The two-story building is adorned with a building length message cabinet, and sculpted, patterned raceways. The sign extends north across a drive designating parking in the rear. A small pole sign also sits on the east edge of the property.
Sign condition: Structure 3 Surface 4 Lighting 4 The Fantasia establishments signage looks decently weathered up close, for the colors and paint treatments are in good condition. The structure of the sign has a couple of anomalies that are apparent. The pole sign on the street side of the property has no face on the triangular portion of the surface. The far right hand side of the building fascia makes an uncomfortable transition into the support structure from the ground.
Sign form: Pylon; Fascia
Sign-specific description: The design is a building front, message cabinet running the length of the facade of the building, facing east. The white, steel, paneled front cabinet contains Blue and red plastic text. The larger fonts run the entire length of the sign and read "Souvenirs, T-shirts, Gifts, Indian Jewelry, Moccasins, Liquor," in an "old west" style text seen on properties such as the Frontier. This arrangement's color is blue. The bottom line of text is smaller and is broken up into three separate phrases and distributed evenly across the surface. The left side reads, " Jewelry, Belts, Hats, Cactus" in red cursive. The center is blue western font, reading "Las Vegas Souvenirs." The right hand side is red cursive again reading "Sundries, Food, Beer Wine, Ice." The bottom and top edges are lined with yellow raceways with incandescent bulbs. The top edge is created by a repeating series of raceway arches, matching the finish of the other edges. The top edge of repeating arches continues north past the edge of the cabinet onto a smaller, much thinner cabinet. The thinner cabinet looks as is if it is a continuation of the main sign with pieces cut out of it. The arches continue to the end of the extension and down connecting to a steel I-beam linked to the ground. The smaller plane reads "park in rear" in red, plastic, all capital, letters. Raceway arrows protrude through the bottom of the sign, pointing through the entrance it creates for traffic. The arrows are arranged on the bottom edge as if they are extensions of the imaginary points created by the meeting of the downward strokes two sides of two arches. Across the very top of the main banner, a narrow, red, steel cabinet reads the word "Fantasia" in white script. The script is surfaced with neon. Near the street, on the northern portion of the property, a pole sign holds an internally lit cabinet. The frame of the cabinet is a blue raceway whose western edge is fashioned into an arrow shape. White plastic comprises the face of the sign, which faces north south, and does not reach into the arrow section. It is a skeleton of a frame, with nothing in the middle. Translucent vinyl lettering is present on the face of the sign and reads "Liquor, Moccasins, Indian Jewelry 1/2 off," in all capital letters.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing
Notes: The only animation present is the animation of the incandescent bulbs on all the raceways surrounding the signs. The bulbs chase each other from left to right.
Sign environment: The fueling station resides on the northern edge of the strip before Sahara Avenue. Directly to the east, across the street is the Sahara Hotel Casino, but is flanked by smaller non-resort related properties. Along with the other two properties to the north and to the south, they seem as functional aspects for tourists and patrons of the larger properties of the Circus Circus and the Sahara. Almost dwarfed by the two nearby giants the properties can easily go unnoticed without the treatment of the illumination.
Sign manufacturer: YESCO
Sign - thematic influences: There is no real theme associated with the property other than being a typical Las Vegas strip shopping establishment. The unique array of raceways and chasing incandescent bulbs are reminiscent of the countless canvass of the same design technique seen all of the strip, yet retain a hint of originality with it's arched pattern. Another widely used element , present in the design, is the internally lit message center. These two simple elements are used in conjunction to create a unique display typical to the Las Vegas Strip. It fits into the context of the Las Vegas strip as one of the many gift shops, but stands out as one of the larger ones, with the most vibrant signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Daytime and nighttime views of the Alan Albert's restaurant signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3763 S Las Vegas Blvd
Sign details: Following the alleyway created between the Walgreen's and Fatburger establishments, you can find the entrance to the secluded Alan Albert's. The restaurant is located on the Fatburger (north) side of the drive, found headed east down the south side of the building. The building quickly stretches out to the south and then continues east again. Signage is located on this extension of wall. The signage includes a logo wall sign, a neon back-lit glass block wall, as well as three small steel boxes adorned with crafted neon. Signage is also located on the Walgreen's dominated pylon out front.
Sign condition: Structure 5 Surface 4 Lighting 5 Note:The structure of the sign is intact, and appears to be complete in all its parts. The surface of the sign is worn by the weather, but no worse than any other property.
Sign form: Fascia
Sign-specific description: The small face created by the south extension creates the space for the entrance to Alan Albert's. The sign hangs off this wall above a pair of large wooden doors, created with brown painted channel letters in a text specific to the establishment. They are painted white on the exterior. The channel letters are steel, outlined with white neon and filled with incandescent bulbs. White neon tubes underline each word. Almost the entire wall is created of translucent glass blocks. Behind the glass blocks there are tubes of red neon running vertically and horizontally along the open sections of the blocks create a glowing background grid of red light. The entire sign is supported with steel brackets, which are hung from the top of the roof hooking onto the wall of the building. The letters are hung at an angle pointing from the bottom toward the top right hand corner of the building. Below the main text on the right hand portion of the sign are three horizontal steel boxes hung consecutively, supporting text sculpted out of neon. The top box reads "Steaks," the second reads "Seafood," and the third reads "Prime-rib." On the Multi-use pylon the Alan Albert's signage only plays second fiddle to the dominant Walgreen's sign. It is four lines of text with the two lines of "Alan Albert's" filling the top spots. Below that "steaks, seafood, prime rib," sits above the text "so delicious intimate." The top two lines are spelled in brown channel letters, filled with incandescent bulbs, and bordered on the face with red neon. A narrow polished channel underlines each line of text and is lined with a single tube of white neon. The bottom two lines of text are smaller script channel letters lined with red neon. Below this collection of letters and bulbs, a backlit selection of signs also adds to the list. "Lobster House" is spelled in closed channel letters with red faces. A narrow internally lit green cabinet, with rounded ends, is treated with white script.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Glass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Oscillating
Notes: The incandescent bulbs inside the interior of the main text, oscillate rapidly. The effect is the shimmering effect seen so often throughout neighboring properties. It can be seen in the main building texts of properties such as the Monte Carlo and the Mirage. The Alan Albert's text on the Walgreen's pylon near the street is animated as well. The incandescent bulbs animate with an oscillating pattern steady burn on, then flash off, then on, off then starts to oscillate once again.
Sign environment: Alan Albert's sits tucked away from the bustle of the main street, guarded on both sided by Walgreen's and the Fatburger establishments. Besides the adjacent archway advertising for the Ginseng BBQ establishment, the signage for the Alan Albert's is the main attraction in the immediate space.
Sign manufacturer: YESCO
Sign - artistic significance: The significance of the Alan Albert's establishment fits in with other facilities on the Strip such as The Rosewood Grill, and Battista's Hole in the Wall, and the Peppermill. Considering that most dining establishments are located on the interior of the properties, these stand as excellent quality, intimate restaurants seen by and available to the pedestrian public. Like the everyday establishments dressed to fit in the Las Vegas Strip such as the neighboring Walgreen's, Alan Albert's is a non-casino dressed up to fit in with the local surroundings. The incandescent bulbs also contain the most common animation seen on the strip. The surface of the wall is turned into a blurry illuminated canvas with glass block wall, backed by a grid of red neon. The surface is a one of a kind for the properties in this survey and the genre that it represents.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Neon; Incandescent; Backlit; Paint; Graphics; Steel; Plastic; Glass; Fascia

Daytime and nighttime views of the Arco ampm sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2728 S Las Vegas Blvd
Sign details: Amid the few smaller properties that compose the area north between the Circus Circus and Sahara Boulevard, the Arco AM/PM is located on the west side of the Strip between the Guiness/Arby's parking lot to the north and the Fantasia gift shop to the south. Like many other everyday institutions located on Las Vegas Blvd, it's roadside advertisement fits into the neon picture with ease. The structure itself is nothing like the treatment of the pylon, which sits on the eastern most edge of the property, in close proximity to the street. The actual mini-mart, customer facility is located in the background, on the western end of the lot, and faces east. The standard array of fuel pumps occupy the majority of the remaining space on the lot.
Sign condition: Structure 4 Surface 4 Lighting 4 notes: The structure, surface and lighting all are around the same condition. Several neon bars have come loose at the base of one of the legs, and the neon on the north side of the pylon is not functioning properly. The surface of the sign is in good shape, in need of a thorough cleaning.
Sign form: Pylon
Sign-specific description: The pylon sign for Arco AM/PM resides on the southeastern corner of the property, near the street, sitting in a planter of rocks. It sits on the west side of the strip, and faces north/south. The basic shape of the double-backed roadside pylon is a simple design, similar to any other sign at a typical gas station. Two square posts support a cabinet wider in diameter with the lettering and logos for the property. Between the two posts are three, descending, square, internally lit, message boards, advertising the price for gas. It stands in a bed of rocks, in close proximity to the street and faces north/south. The two legs are finished in a polished, silver, reflective surface. The three internally lit, white plastic, cabinets advertise for the prices of fuel, and begin approximately six feet or so from the ground up into open space inside the legs. At this height, neon wraps the poles, creating a pattern up the sides. Tubes of white neon wrap the three outer sides of the pole, repeating every two inches or so, striping the surface. The legs actually support two smaller cabinets stacked on top of each other to create a larger surface. The two cabinets are the same in general dimensions with the top section having rounded corners. The bottom cabinet is black on the exterior with the inner face a giant white channel pan lined horizontally with tubes of white neon. Two sets pan channels are set onto this field. The first is the two letters "am" and the other being the finishing portion "pm" The "am" section is painted two-tone orange and red, and the "pm" is a two-tone purple and blue. The letters are lined on the inside edge with neon. The white field is bordered in neon as well. The top cabinet is a blue pan channel lined horizontally with blue neon. White channel spell "Arco" in the middle of the field, and four triangular shapes converge to form the diamond shaped Arco symbol.
Sign - type of display: Neon; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Sign environment: The fueling station resides on the northern edge of the strip before Sahara Avenue. Directly to the east, across the street is the Sahara Hotel Casino, but is flanked by smaller non-resort related properties. Along with the other two properties to the north and to the south, they seem as functional aspects for tourists and patrons of the larger properties of the Circus Circus and the Sahara. Almost dwarfed by the two nearby giants the properties can easily go unnoticed without the treatment of the illumination
Sign manufacturer: Larsen Sign
Sign - date of installation: 31758
Sign - thematic influences: The property and sign has no real thematic influence other than being an everyday facility influenced by its environment. The surroundings of abundant neon influence the sign to its treatment in order to have an impact.
Sign - artistic significance: The sign is significant artistically for it represents a piece of everyday life, dressed up to fit in on the Las Vegas Strip. The structure of a two-legged pylon so often seen at other non neon treated gas stations is the same, yet the coat of neon turns it into a unique piece of the Las Vegas strip. Other facilities seen with the same treatment are the Walgreen's, Arby's, McDonalds, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Backlit; Steel; Plastic; Paint; Graphics