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Photographs of Fantasia signs, Las Vegas (Nev.), 2002

Information

Creator

Date

2002

Description

Daytime and nighttime views of the Fantasia gift shop on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2800 S Las Vegas Blvd
Sign details: Fantasia on the Strip is located north of the Circus Circus, among the smaller properties located the northern end of the Strip before Sahara Avenue. The building faces east, only separated from the street by a small parking lot, which runs along the front of the property. The two-story building is adorned with a building length message cabinet, and sculpted, patterned raceways. The sign extends north across a drive designating parking in the rear. A small pole sign also sits on the east edge of the property.
Sign condition: Structure 3 Surface 4 Lighting 4 The Fantasia establishments signage looks decently weathered up close, for the colors and paint treatments are in good condition. The structure of the sign has a couple of anomalies that are apparent. The pole sign on the street side of the property has no face on the triangular portion of the surface. The far right hand side of the building fascia makes an uncomfortable transition into the support structure from the ground.
Sign form: Pylon; Fascia
Sign-specific description: The design is a building front, message cabinet running the length of the facade of the building, facing east. The white, steel, paneled front cabinet contains Blue and red plastic text. The larger fonts run the entire length of the sign and read "Souvenirs, T-shirts, Gifts, Indian Jewelry, Moccasins, Liquor," in an "old west" style text seen on properties such as the Frontier. This arrangement's color is blue. The bottom line of text is smaller and is broken up into three separate phrases and distributed evenly across the surface. The left side reads, " Jewelry, Belts, Hats, Cactus" in red cursive. The center is blue western font, reading "Las Vegas Souvenirs." The right hand side is red cursive again reading "Sundries, Food, Beer Wine, Ice." The bottom and top edges are lined with yellow raceways with incandescent bulbs. The top edge is created by a repeating series of raceway arches, matching the finish of the other edges. The top edge of repeating arches continues north past the edge of the cabinet onto a smaller, much thinner cabinet. The thinner cabinet looks as is if it is a continuation of the main sign with pieces cut out of it. The arches continue to the end of the extension and down connecting to a steel I-beam linked to the ground. The smaller plane reads "park in rear" in red, plastic, all capital, letters. Raceway arrows protrude through the bottom of the sign, pointing through the entrance it creates for traffic. The arrows are arranged on the bottom edge as if they are extensions of the imaginary points created by the meeting of the downward strokes two sides of two arches. Across the very top of the main banner, a narrow, red, steel cabinet reads the word "Fantasia" in white script. The script is surfaced with neon. Near the street, on the northern portion of the property, a pole sign holds an internally lit cabinet. The frame of the cabinet is a blue raceway whose western edge is fashioned into an arrow shape. White plastic comprises the face of the sign, which faces north south, and does not reach into the arrow section. It is a skeleton of a frame, with nothing in the middle. Translucent vinyl lettering is present on the face of the sign and reads "Liquor, Moccasins, Indian Jewelry 1/2 off," in all capital letters.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing
Notes: The only animation present is the animation of the incandescent bulbs on all the raceways surrounding the signs. The bulbs chase each other from left to right.
Sign environment: The fueling station resides on the northern edge of the strip before Sahara Avenue. Directly to the east, across the street is the Sahara Hotel Casino, but is flanked by smaller non-resort related properties. Along with the other two properties to the north and to the south, they seem as functional aspects for tourists and patrons of the larger properties of the Circus Circus and the Sahara. Almost dwarfed by the two nearby giants the properties can easily go unnoticed without the treatment of the illumination.
Sign manufacturer: YESCO
Sign - thematic influences: There is no real theme associated with the property other than being a typical Las Vegas strip shopping establishment. The unique array of raceways and chasing incandescent bulbs are reminiscent of the countless canvass of the same design technique seen all of the strip, yet retain a hint of originality with it's arched pattern. Another widely used element , present in the design, is the internally lit message center. These two simple elements are used in conjunction to create a unique display typical to the Las Vegas Strip. It fits into the context of the Las Vegas strip as one of the many gift shops, but stands out as one of the larger ones, with the most vibrant signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Digital ID

neo000022
    Details

    Citation

    neo000022. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1513v34h

    Rights

    This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

    Standardized Rights Statement

    Digital Provenance

    Original archival records created digitally: Digital materials archived from websites

    Language

    English

    Publisher

    University of Nevada, Las Vegas. Libraries

    Format

    image/jpeg
    application/pdf