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Aruba Hotel (Thunderbird) Neon Survey document, August 30, 2017

Date

2017-08-30

Description

Information about the Aruba Hotel (Thunderbird) sign that sits at 1215 S Las Vegas Blvd.
Site name: Thunderbird Hotel and Casino (Las Vegas, Nev.)
Site address: 1215 S Las Vegas Blvd
Sign owner: 1215 Las Vegas Blvd LLC; C.F. Saticoy, LP
Sign details: The building was constructed in 1964 (Assessor). A vintage postcard from 1967 shows the Lotus Inn Motel and a Sambo's restaurant (VintageVegas.com, 2017). The hotel was renamed the Monte Carlo Inn in 1979, but reverted in the 1980's to the Lotus Inn (VintageVegas, 2017). In 1985, it became the Tally Ho (VintageVegas). Casino owner Bob Stupak renamed it the Thunderbird in 1986 or 1987 (VintageVegas). Stupak proposed building 15-story, $400 million resort hotel called the Titanic on the site, but vocal opposition from residents of the nearby John S. Park neighborhood and a trademark controversy derailed the project (Knightly, 2014). The property was renamed the Aruba Hotel in the early 2000's and became the Thunderbird in 2016 (O'Brien, 2016; VintageVegas). As of April 2017, a 15-story residential building was planned for the site (Carter, 2017).
Sign condition: Condition is 5, excellent. The lower portion of the sign is wrapped in plastic. The exposed upper portion of the sign shows the cabinet, paint and neon all in new condition. All of the neon tubes are intact and functioning.
Sign form: Blade
Sign-specific description: The lower portion of the rectangular metal cabinet is wrapped in black plastic. "THUNDERBIRD" is spelled out in white blocks and red serif letters which run vertically down both sides of the plastic wrap. The upper portion of the cabinet is exposed. The cabinet is topped by a bird shape facing the street. The bird and visible part of the rectangular cabinet are painted forest green. Both sides of the bird are covered in white, blue, pink, yellow and green skeleton neon. Underneath the bird , a horizontal yellow skeleton neon tube is visible.
Sign - type of display: Neon
Sign - media: Steel
Sign environment: Las Vegas Blvd north of the Strip. Property is surrounded by other motels and wedding chapels.
Sign - date of installation: c. 2007
Sign - thematic influences: Tropical, Caribbean and Old Vegas. The parrot on top of the sign closely resembles the symbol of the former Thunderbird hotel on the Las Vegas Strip. The property has used the Thunderbird name intermittently since the 1980's, even when it was the Aruba hotel and the word "THUNDERBIRD" appeared over an "Aruba" sign. (Vegas24Seven, 2012)
Survey - research locations: Assessor's website
Survey - research notes: Carter, J. (2017 April 27). Fights are brewing over a proposed 15-story building downtown. Las Vegas Weekly. Retrieved from https://lasvegasweekly.com/intersection/2017/apr/27/fights-are- brewing-over- proposed-building- downtown/ Knightly, A. M. (2014 August 31). A history of landmarks never built. Las Vegas Review Journal. Retrieved from https://www.reviewjournal.com/news/a-history- of-landmarks- never-built/ O'Brien, J. (2016 January 21). Thunderbird Hotel reopening with former Arts Factory owner at helm. Retrieved from http://vegasseven.com/2016/01/21/thunderbird-hotel- reopens/ http://www.vegas24seven.com/substance-cd- release-sinicle- the-great- circuiting-mechanical- death-a- sinners-confession- at-the- aruba-hotel- saturday-june- 30th/ Vegas24Seven.com. (2012). Substance CD Release, Sinicle, The Great Circuiting, Mechanical Death, A Sinners Confession at The Aruba Hotel Saturday June 30th . Retrieved from Vintage Vegas. (2017 February 16). Archive: Lotus Inn Motel, c. 1967. Retrieved from http://vintagelasvegas.com/post/157345077754/lotus-inn- las-vegas Zeitzer, I. (2007 June 29). On The One, The Aruba Hotel " Las Vegas, NV- 6/22. Retrieved from http://www.jambands.com/reviews/shows/2007/06/29/on-the- one-the- aruba-hotel- las-vegas- nv-6-22#ixzz4rBUwxlkh
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-30
Sign keywords: Blade; Neon; Steel

Text

Photographs of Safari Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-09-01

Description

The Safari Motel sits at 2001 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2001 Fremont St
Sign owner: Harold and Wendy Property Trust, Yeh Wendy Linh, Trs.
Sign details: The current building was constructed in 1956 (Assessor; RoadsideArch, n.d.), although several commentators state that the motel opened in 1954 (Glionna, 2017; VintageVegas, 2017). In its early years the motel was registered with the Automobile Club of America, which vouched for its quality (Glionna).
Sign condition: The condition is 3, fair. The reader board and cabinets are intact. The plastic panels on the east side of the reader board are buckling. The paint on the reader board is fading. The paint on the "MOTEL" letters is peeling slightly. The paint on the "SAFARI" letters and background is peeling moderately. Ten to fifteen percent of the light bulbs on the "MOTEL" cabinet are missing. Almost all of the light bulbs on the reader board cabinet are gone. The neon tubes on the lower third of the sign have shifted position. The neon tubes on the upper two thirds of the sign appear to be in good condition. The neon which spells out "MOTEL" appears to be intact, except for the broken letter "L" on the east side of the sign. Between the reader board and the letter" L" of "MOTEL" is an oblong metal cabinet which is missing all of its former neon.
Sign form: Pylon sign
Sign-specific description: The lower metal pylon is painted black. It supports a black metal framed reader board which is cantilevered toward the street. A rectangular blue metal pole aligned with the center of the pylon rises out of the reader board. To the street side of the pole is a vertical arrangement of three open panels of yellow skeleton neon, the tubes set in a diamond pattern. On the street side of the neon panels is a blue metal cabinet. "MOTEL" runs vertically down the cabinet in white cartoon style sans serif letters which are outlined in white skeleton neon. A row of yellow incandescent light bulbs runs down the street side of the cabinet. Between the reader board and the letter "L" of "MOTEL" is an oblong blue metal cabinet. The top of the blue metal cabinet intersects an irregular oblong shaped black metal cabinet. The black cabinet tops the neon panels and the rectangular pole. Rustic African safari style letters spell out "SAFARI" horizontally across the black cabinet in blue paint and white skeleton neon
Sign - type of display: Neon, LED and Incandescent
Sign - media: Steel and Plastic
Sign - non-neon treatments: LED screen
Sign environment: This location is on East Fremont neighboring many other motels though many of them are currently closed.
Sign - date of installation: Possibly 1960's (Garofalo, 2011; VintageVegas, 2017)
Sign - date of redesign/move: The current sign shows only minor variations from the version displayed on a 1969 postcard (Garofalo, 2011). The pylon previously featured "VACANCY" spelled out in red or pink skeleton neon. AAA and what appears to be another automobile club badge are painted below "VACANCY". The pole and "MOTEL" cabinet were painted red. The oblong cabinet between the reader board and the "MOTEL" cabinet was painted navy blue with "AAA" letters painted in white. A postcard which might come from a slightly later date (the auto club badges on the pylon have been replaced with a sign that states, "AMERICAN EXPRESS CREDIT CARDS ACCEPTED HERE" shows the full neon and incandescent display at night (David, 2010). A photograph from 2011 shows the sign looking almost exactly as it is today (Garofalo, 2011).
Sign - thematic influences: The sign conveys African Safari adventure themes. Also the older advertisements on the sign are remnant of the motor courts and automobile clubs.
Survey - research locations: Clark County Assessor, Parcel No. 139-35-802-002. Retrieved from http://www.clarkcountynv.gov/assessor/Pages/PropertyRecords.aspx?H=redrock&P=assrrealprop/pcl.aspx David, Heather. (2010 September 5). Safari Motel Las Vegas. Retrieved from https://www.flickr.com/photos/14696209@N02/4962785104/ Garofalo, M. (2011 November 1). Still standing-Safari Motel. Retrieved from https://www.flickr.com/photos/vintageroadtrip/6305057788/in/photostream/ Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved from https://www.reviewjournal.com/local/local-las-vegas/downtown/motel-once-a-haven-now-a-crime-ridden-jungle-in-downtown-las-vegas/ RoadsideArchitecture. (n.d.). Safari Motel. Retrieved from http://www.roadarch.com/sca/extension3.html Rodgers, L. T. (2016 December 14). No vacancy: The last motels on Fremont Street. Retrieved from http://dtlv.com/2016/12/14/no-vacancy-last-motels-fremont-street/ VintageVegas. (2017 April 23). Safari Motel. Retrieved from http://vintagelasvegas.com/post/159911346449/safari-motel-2001-fremont-st-opened-1954
Surveyor: Mitchell Cohen
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Steel; Plastic; Pole sign; Reader board

Mixed Content

Wengert Family Papers

Identifier

MS-00192

Abstract

The Wengert Family Papers (approximately 1900-2000) consist of scrapbooks, newspaper clippings, correspondence, postcards, photographs, and other documents from members of the Wengert family. The Wengert family were members of the Las Vegas, Nevada community since 1907. The collection contains items detailing Lottie Ward Wengert’s life in Iowa before she moved to Las Vegas, Nevada, such as high school and college documents and diplomas, as well as programs and invitations for events in Iowa, Las Vegas, and other cities. The materials regarding Cyril S. Wengert are mostly newspaper clippings about his accomplishments and articles and cards expressing sympathy after his death. Other items include documents from the U-Wah-Un Study Club, of which Shirley Wengert was a member.

Archival Collection

Dunes Hotel and Casino Records

Identifier

MS-00328

Abstract

The Dunes Hotel and Casino Records are comprised of administrative, publicity, and entertainment materials documenting the history of the Dunes Hotel and Casino in Las Vegas, Nevada from the years 1954 to 1992. Included are correspondence, contracts, photographs, hotel budgets, and an early aerial photograph of the property. The material provides a significant amount of historical documentation of the hotel that was long known to tourists and residents as the "the Miracle in the Desert."

Archival Collection

Robert Woodruff Papers

Identifier

MS-00455

Abstract

The Robert Woodruff Papers (1927-2001) are comprised of materials documenting Woodruff’s career and family life in Las Vegas and Henderson, Nevada, as well as his travels around the United States and abroad. Materials include newspaper clippings, photographic prints and transparencies, personal correspondence, and publications such as Las Vegas tourist brochures and pamphlets dating from the 1930s and 1940s. Visual materials include portraits, city scenes, and landscapes throughout Nevada and the United States, as well as some photographs of international travels.

Archival Collection

Photographs of Klondike signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime and nighttime views of the Klondike Hotel and Casino signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 5191 S Las Vegas Blvd
Sign details: The Klondike Motel Casino is located on the east side of the strip, just north of the Las Vegas Tourist Bureau, actually sharing the same lot. The two are only separated by a small driveway. The mining town theme is exemplified throughout the exterior of the property with a western style text, seen on other similar themed properties such as the Frontier. Murals depicting scenes of prospecting miners and saloons adorn the surface as well as red steel sides which appears as wood, because of its horizontal panels. The property stretches north/south with a small parking lot separating the street from the establishment. Behind the front building a series of structures house the rooms. The buildings signage is situated along the face of the building, on the elevated surface of the walls themselves.
Sign condition: Structure 4 Surface 4 Lighting 3
Sign form: Fascia
Sign-specific description: The top edge of the wall entire face of the building arches, and steps up in various places, and is lined with gold raceways lined with incandescent bulbs. On the north side of the main building upon a vast paneled steel surface the word "Casino" is spelled in giant gold channel letters painted white on the interior. They are bordered in red neon and filled with incandescent bulbs. The text for the establishment is the western type face seen in properties such as the Frontier, or the Westward Ho. To the right of the text, an internally lit, white faced, plastic message board message board, is housed in a gold painted steel cabinet. Moving around the corner to the west face of the property, we see "Casino" spelled in the same manner of Cannel letters, flanked on either side by gold painted housings for cabinets, both crowning with an arched top. Incandescent bulbs forma border around the housing. Set inside each one of the square recessed areas is an internally lit, white, plastic faced message center, with vinyl lettering. Both cabinets are painted red. Below the main text an internally lit, white plastic faced, message center, with rounded ended runs the length of the space underneath the letters. The main entrance is underneath an awning, facing southwest. In the center of the top edge of the vertical wall above the awning, a circular internally lit cabinet is bordered with a gold raceway lined with incandescent bulbs. The surface of the sign is yellow plastic with the cartoon image of a dancing miner, complete with pick-axe. Below that Klondike is spelled with metallic channel letters with yellow plastic faces. The text descends in size toward the center of the text, then swells back to the original size on the sides. Below this, "Casino" is spelled in all capital, channel letters, filled with incandescent bulbs and bordered in neon. They are treated gold on the exterior and white in the interior. The awning cover the entrance, and is treated with neon as well. The face of the square awning is designed with three square recessed panels, with open bottoms. Three tubes of neon line each one of the three closed edges. Each tube takes a turn illuminating, red yellow, and blue. Cantilevered off of the left-hand side of the entrance roof line, a horizontal black cabinet reads "Vacancy" painted in white, and overlaid with red neon. The all caps text faces north/south. Continuing south along the face of the building, a two leveled stretch of structure, continues the last portion of the main building. On the red steel fascia continuing, above the overhang of the second level, "Klondike Hotel" is spelled in large channel letters, treated the same as those seen on the north face of the structure. They are painted gold on the exterior and white on the interiors, filled with incandescent bulbs and bordered with neon. To the left of the text, one on the golden housings for the cabinet, seen on the northern end of the west face, is present but empty. The edge of the overhang, beneath the text is also lined with a raceway and incandescent bulbs
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing, oscillating
Notes: The text which spells casino flashes on and steady burns, then oscillates, steady burns again, then shuts off. Moving around the corner to the western face, all the raceways bordering all the elements chase each other, while the incandescent bulbs located within the text which spells, "Casino" oscillate rapidly. The awning adorned with neon also animates, changing color flashing from red, then blue, then gold. The text which reads "Casino" above the awning is filled with incandescent bulbs which oscillate as well. The incandescent bulbs in the main text on the southern half of the western face of the building light up one letter at a time then once they are all illuminated, then they all begin to oscillate. Once they oscillate for a few seconds, then they all light up once again. The sequence is ended once all the letters go dark.
Sign environment: Located just north of the tourist bureau, the Klondike has the honor of being the first casino a traveler encounters as they enter the Strip. Besides the company of the tourist bureau and the Welcome to Las Vegas sign, it stands rather solitary. It's collection of pulsating bulbs and neon make the Klondike the most dominant force in its presence.
Sign - date of installation: 1978
Sign - date of redesign/move: Before the Klondike was opened twenty five years ago, it was known as the Konakai Motel.
Sign - thematic influences: mining, goldrush--small roadside motels
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Mixed Content

Photographs of Laughing Jackalope signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime views of the Laughing Jackalope motel signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3969 S Las Vegas Blvd
Sign owner: Dan, Ron and Randy Horowitz
Sign details: The motel resides on the east side of the strip, and is one of the larger properties on the southern tip of Las Vegas Blvd The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well.
Sign condition: Structure 3 Surface 2 Lighting 4 Notes: Certain neon tubes around the top of the building are falling and in disarray. Besides that, the signage seems to be in good repair.
Sign form: Pylon; Fascia
Sign-specific description: On the north face of the building, two internally lit, horizontal, rectangular cabinets. Located on the right hand side of the plane of the wall, the yellow steel cabinets hang in close proximity to each other. One in the top right-hand corner, and one sitting right below the former. Both signs are identical in size and a yellow raceways which are lined with incandescent bulbs. The face of the top cabinet reads "Laughing Jackalope", in smaller text on the left hand side, while the rest of the sign is occupied by all capital, yellow, text reading "Bar & Grill." The bottom sign reads "Progressive Video Poker," and "24 HR." Moving around to the west face of the building, another internally lit cabinet rests on the wall above the main entrance. This cabinet has rounded ends, but is the same as the previous two in color and design. This surface reads "Bar & Grill" in yellow text, flanked on either side by the angled logo text, which reads "Laughing Jackalope," also in yellow text. Further south, down the face of the building, above the driveway to the covered valet, a cabinet hangs, which is identical to the one above the main entrance. The only difference is the text. The text reads "Video Poker" in large, all capital, yellow letters. The same two signs seen on the west face are represented on the south as well. The one that reads, "Video Poker," hangs on the left near the "Bar & Grill" cabinet. The pylon sign resides further south in the parking lot. A two sided rectangular pylon rests atop a square post which transforms into a "V" shape. The inverted triangular section supports, an internally lit, black, double-backed cabinet. The face of the cabinet is designed with two sections. The top third of the face is an LED message center, while the remaining two-thirds is purple backlit plastic with Yellow text. The text reads in two lines, "Motel, Bar, & Grill." The rectangular cabinet rises out of the top of the previous cabinet, with the vertical edges angling slightly outward. At the top of the sign, upon the purple steel surface, the "Laughing Jackalope" logo text is spelled in yellow channel letters, and outlined with neon. The interiors are lined with yellow neon on the interior, and on the outside is lined with red. The remainder of the face of the cabinet is occupied by a two-dimensional cabinet. It is crafted into the shape of jackalope/ man figure, playing a slot machine. The surface of the cabinet is graphically treated with the details of the figure and apparatus. Silver coins adorn a pink face, complete with the proper details of a slot machine. The figure is treated appropriately as well, with brown antlers, and white tuxedo. The exterior of the cabinet is painted yellow with a yellow raceway border, lined with incandescent bulbs.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing
Notes: Each one of the letters on the laughing jackalope pylon illuminate one at a time, starting from left to right. They all simultaneously flash off then on then off before restarting the sequence
Sign environment: The environment for the Laughing Jackalope is interesting. Not only is it present on the declining, and simultaneously growing southern end of the strip. It stands out in the dusty remains of the south standing in purple and yellow, screaming at who ever walks by, with an atmosphere that is reminiscent of the garish imagery portrayed by authors such as Hunter S. Thompson. It almost seems surreal, yet fits right in with the surroundings as well. The motel portion fits into the typical design of the roadside motel. Across the street, the Mandalay Bay and the Luxor remind the laughing Jackalope of its place, and maybe imminent fate. The signs are very pedestrian friendly, providing access right up close.
Sign manufacturer: Diamond Head Sign Co.
Sign - date of installation: 1997
Sign - date of redesign/move: Before the Laughing Jackalope was opened it was a property called the Sunbird Inn.
Sign - thematic influences: An interesting theme presented in this southern Las Vegas Blvd Property is centered around the fictitious animal called named the Jackalope, presumably a presentation of the marriage of an antelope and rabbit bodies. Other than the presence of him as a mascot, the theme presented is none other than the aesthetics of hue and nature of the establishment. The hanging wall cabinets are adorned on the edges with raceways lined with incandescent bulbs that chase each other in a rapid fashion, along with a uniform design of font in a combatant duel of the complimentary colors of purple and yellow. It definitely fits into the common design rubric of animation and placement as well as that of the roadside motel. The low level bank of rooms further east on the lot from Las Vegas Blvd is accompanied by a bar and grill. The Laughing Jackalope
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

Mixed Content

Photographs of McDonald's sign, 2800 S Las Vegas Blvd, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime and evening views of a McDonald's sign on the Strip at 2800 S Las Vegas Blvd. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2800 S Las Vegas Blvd
Sign details: Located just south of the Westward Ho's south parking lot is the third and northern most version of the sign. Unlike its other two relatives, this sign is solely designated to the McDonald's establishment. It is located in a small landscaped area directly east of the front of the restaurant. This section essentially comprises the front of the establishment itself. It stands tall on the west side of the strip facing north south.
Sign condition: Structure 5 Surface 4 Lighting 4 It is noted that the structural integrity is intact. Certain elements of lighting are out or not working but still present. The surface appears to be slightly deteriorating at this point.
Sign form: Pylon
Sign-specific description: The odd member of the three McDonald's pylons is different in almost every aspect, considering the similarity of the first two to each other. The sign construction itself is a more sleek, opting to integrate the entire structure into a much smoother design than the previous design as well. The other two cabinets are impressive indeed, but the placement of the cabinets is less clumsy than the others. The pole itself is thinner, painted brown steel flat post, which rises into the air, recording a small rectangular anomaly in the vertical line, which is used to support a yellow plastic internally lit cabinet. The four-sided shape swells out on each side, but transitions smoothly as the vertical shot continues upward. The brown post T's off to either side actually stretching to the widest point of the sign. It then grows vertically once again to create the sides of the cabinet. The shape that the brown portion creates is now more akin to a "U" shape rather than a "T." The entire surface of the pylon which is designated brown in laced with incandescent bulbs. Inside this U shape the face of the cabinet is designated red, and set higher above the surface plain of the face. The red fluted steel face is adorned with vertical neon bars and white channel letters floating above the surface. The channel letters are filled with bars of white neon. The giant golden arches break up the top edge of the red cabinet. The arches themselves are yellow painted steel, whose face are encrusted with yellow incandescent bulbs as well as border of yellow neon which floats around the edge of the arch. The tops and bottom surfaces are finished in a reflective, gold, polished metal. A channel runs up the center of the post and a yellow tube of neon glows as a centering stripe. This stripe actually ties in the internally lit yellow sign, with the crowning arches, quite well.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Oscillating, flashing
Notes: The white incandescent bulbs on the face of the sign illuminate in a chasing pattern from bottom to top, leaving all the bulbs illuminated in it's path, oscillating as they are illuminated. The post vertically illuminates, and when the bulbs reach the top of the brown arms of the U shape, the vertical, red, neon bars on the red portion of the cabinet, chase in simultaneously from either side. They meet in the middle leaving all the bars and thus the cabinet fully illuminated. The cabinet stays lit for a few moments, then the bars curtain out from the middle, back to either side, leaving the bars dark in the animations path. Once they reach the edge, the incandescent bulbs follow suit, and chase back down to the bottom, leaving all the bulbs dark it the chasing path. The yellow incandescent bulbs, which are on the face of the golden arches, constantly oscillate during the animations sequence.
Sign environment: As compared to the other two properties, the environment of this McDonald's is quite different. The other two were integrated into the strip mall design, utilizing the pylon itself for other advertisements as well. Even though the McDonald's pylon stood out as the dominant figure among their surroundings, They still felt as if they were part of a whole as well. The environment, which the northern pylon portrays, also reflects its surroundings as well. This environment of the Westward Ho, the Stardust, the Riviera, and the Circus Circus, bring about a certain garish nature in its design that fits in present in the McDonald's pylon.( see artistic significance and theme for further).
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name "McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon that is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world, which the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arabia's, Arco AM/PM, Walgreen's, and Fatburger.
Sign - artistic significance: Besides what is mentioned in the above paragraph about the above nature of the iconography of the said logo, this particular sign draws off of its surroundings to display certain aesthetic elements.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Flashing; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint

Mixed Content

Photographs of McDonald's sign, 3999 S Las Vegas Blvd, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime and evening views of a McDonald's sign on the Strip at 3999 S Las Vegas Blvd. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3999 S Las Vegas Blvd
Sign details: The McDonald's pylons sits in the parking lot for a Strip mall, located in the South end of the Las Vegas strip. The sign sits northwest of the actual McDonald's Restaurant and faces north south. It also act as the main advertising pylon for other shops which are located in the strip mall. The pylon consists of four cabinets including the McDonald's main marquee cabinet. The cabinet directly below the McDonald's crown reads "Golf" and advertises for a golf store the other two are internally lit rectangular cabinet with advertisements for Las Vegas Clubwear, Panda Express, a shoe store which reads "Boots and Wide Shoes", and for the local radio station 97.5 KVEG.
Sign condition: Structure 5 Surface 4 Lighting 4
Sign form: Pylon
Sign-specific description: The pylon located on the east side of Las Vegas Boulevard South, and is facing north/south. The structure contains four double-faced cabinets, two of which are internally lit, while the other pair are steel cabinets containing neon and incandescent bulb treatments. The entire structure of the sign itself is essentially a narrow, square, vertical pole, with three cabinets cutting transversely the horizontal plane of the design, and integrated into it's construction. The surface of the sign is stucco with four bars of vertical neon rising vertically up the face of the pole where there are breaks between the internally lit cabinets. The tubing starts as a purple color but transforms into a red as it reached the top and spreads out into the supporting T form, which supports the McDonalds cabinet. The cabinet itself is constructed of a red painted steel, with the arches made of yellow painted steel. The letters that spell McDonalds is spelled in white channel letters, with the sides of the cabinet adorned with miniature golden arches logo. Red incandescent bulbs are laden across the face of the sign. The crowning features of the sign are the golden arches, which are wrapped with repeating bands of golden neon The each face of the cabinet is lined with red neon tubing. The "M" emblem created by the miniature golden arches are lined with the corresponding. yellow neon. The cabinet just below the main attraction is a horizontal rectangular cabinet made of steel and painted green with rounded ends. Yellow channel letters spell the word golf and occupy the majority of the center of the sign. Flanking the text is a three-piece graphic design pattern representing a golf ball and two other geometric elements. It is not obvious what the symbol represents but its is comprised of two non-descriptive shapes in yellow and a circular shape in green. All of the yellow shapes are lined on the interior border with yellow neon. The circular shape is internally lit, with the face matching the shape of the cabinet in color. The cabinet below the golf cabinet is an internally lit, double backed cabinet advertising for a local radio station on the south face of the sign. The black script, set upon a field of various red and orange blended tones, reads the call letters KVEG 97.5, with a white oval backing up the letters and centering the red field. The north face contains a back lit yellow and red advertisement for the Panda Express restaurant. The third and last cabinet closest to the ground is internally lit with different advertising on either side as well. The south face of the cabinet is a three sectioned graphically treated advertisements for the Panda Express, Las Vegas Club Wear, and the Boots and Wide Shoes text for Leonard's Wide shoes which is what dominates the north side of the pylon. The face of the blue steel cabinet is lined with blue neon. At the bottom of the pylon there is a small plaque used to illuminate the blue and white address plate.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Paint
Sign animation: Chasing, oscillating
Notes: The incandescent bulbs found on the face of the sign are constantly oscillating at a quick pace. The neon bands which wrap around the golden arches, start in the very middle at the bottom and chase each other upward from the center, leaving every bar illuminated in it's path, until the entire arch itself. Once the arches rapidly fill up, the entire arch flashes off, on, then off again, before restarting the entire sequence.
Sign environment: Headed south, across a small drive on the east side of Las Vegas Blvd from the McDonalds, is a shiny, new fueling station and mini mart, brightly illuminated, creating a constant current of arriving and departing travelers with the McDonalds restaurant. In relation to the larger scale Luxor and Mandalay Bay, the presence, which the McDonalds environment portrays, is like the smaller satellite's to the standing vision of new development on the Strip. Instead of this sign being evidence of what was and was is dying on the southern en of the strip it is actually evidence of the modern development and new life welling up.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the McDonald's establishment is in the realm of the well-established McDonalds corporation. The golden arches, and solid red hue, have become synonymous with the name " McDonald's," and is an image, which has been communicated to the masses of people for half a century. It is an icon, which is associated with America all over the world. McDonalds has created it's own realm and thematic influence over the years from all of it's extensive advertisements and marketing. Therefore, the theme of the establishment's signs draws from itself and the world that the name has created. Being one of the most commonly seen images in America, this sign is tailored to fit into the illustrious, illuminative properties held on the Las Vegas Strip. It fits into the category of everyday images and businesses dressed up for Las Vegas, which include, Arby's, Arco AM/PM, Walgreen's, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Paint

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