The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
The Outpost Motel sign sits at 1104 North Boulder Highway. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site name: Outpost Motel (Las Vegas, Nev.) Site address: 1104 N Boulder Hwy Sign owner: Vegas Outpost Motel LLC Sign details: The Outpost motel was built all the way back in 1937 and still resides out in Henderson along Boulder Highway. The current sign was installed around the 1950's. Sign condition: 5, the sign is in excellent condition. Sign form: Pole Sign-specific description: This pole sign has a zig-zag like design on the top of it. Underneath that is the word "OUTPOST" in bold white letters against a forest green background. "MOTEL" is painted under that in bold white letters as well. "VACANCY" is painted under the "OTEL." Outlined in neon is "NO," which is difficult to see if it's not lit up. Each of these words is outlined with neon as well so you can see them at night when the sign would be lit up. The lower half of the sign is a back lit reader board. On the outer edge of the sign is a large, yellow arrow that extends from the top of the sign above the "O" in "OUTPOST" and points to the reader board. This is also covered in incandescent light bulbs. Sign - type of display: Neon, incandescent, backlit reader board Sign - media: Steel and plastic Sign - non-neon treatments: Reader board Sign animation: From photos, it looks as though the sign has some sort of animation to it in the yellow arrow on the outer edge. The incandescent light bulbs look as though they twinkled, but it is difficult to tell exactly how or in what direction. Sign environment: This property sits way out in Henderson along Boulder Highway. It is down the street from Sam Boyd Stadium, Clark County Wetlands Park, and the Henderson Bird viewing Preserve. The properties that sit immediately next to the motel are a few small casinos and a random assortment of businesses. Sign - date of installation: Possibly the 1950's Sign - date of redesign/move: Photos from 2014 show that the sign was in a rough condition at one point, but in 2015 it received a fresh coat of paint. Sign - thematic influences: The design for this sign is similar to many of the small motel throughout the city from the 1950's/60's era. They usually have one major element that makes them striking when viewed from the street view, for this sign it would be the big, yellow arrow. It is also a pole sign and many of the motels from this time period use this style of sign. Survey - research locations: Roadside architecture http://www.roadarch.com/signs/nv2.html , Classic Las Vegas website ghhhttp://classiclasvegas.squarespace.com/classic-las-vegas-photo-galler/classic-las-vegas-signs/900788 , Asessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Flickr website for photos https://www.flickr.com/photos/roadsidepictures/294981090 Survey - research notes: There are not many sources discussing the history of this property. Surveyor: Lauren Vaccaro Survey - date completed: 2017-08-28 Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Reader board; Pole sign; Directional
The Star Motel sign sits at 1418 South Third Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 1418 S 3rd St Sign owner: M V Star Group LLC Sign details: 0.33 acre lot, originally constructed in 1947. Sign condition: 4 - The sign is in excellent condition, but it does not light up at night. Sign form: Pole sign Sign-specific description: The sign itself is attached to a silver pole that extends out toward 3 rd St and is planted into the ground. On the top of the pole is a bright, blue star with a smaller white star in the center. The neon tubes attached to the sign are in concentric star shapes radiating out from the center. Extending out from the star to 3 rd st and curving back towards the pole that hold the sign is a trail implying that this is a shooting star. The first third of this trail is white and then the paint changes to yellow and remains yellow for the rest of the trail. The entire trail of the star is covered with yellow incandescent light bulbs. There are three very thin steel poles on the opposite side of the star from where the trail is attached. These smaller poles run parallel to the main pole of the sign and end about the same place where the tail of the star ends at the other side of the pole. Attached to these thin poles are stars ranging in size and made out of neon tubes. About at the midpoint of the main pole supporting the sign is a minimal, bright blue arrow that has "MOTEL" painted on it in bold white letters with a black outline. Neon tubes in the shape of each letter are attached to the center of the letters. Attached to the bottom of the tail end of this arrow is a smaller, minimal, black arrow that has "VACANCY" painted on it in bold white letters. Neon tubes in the shape of these letters fill this sign as well. Sign - type of display: Neon and Incandescent Sign - media: Steel Sign animation: Unknown, as it no longer lights. However according to RoadArch.com, at one time it might have flashed. Sign environment: The property is in the heart of the Arts District. It resides next to many other small motels in this neighborhood. It is only a few blocks away from Main Street and Charleston where there are many art galleries, restaurants, and vintage boutiques. Sign - date of installation: c. 1950s Sign - date of redesign/move: Based on earlier photographs from the 1950's, the sign's main star that is blue with a smaller white star in the center was originally all white. Also, the white and yellow trail it leaves behind was initially all yellow as well. It is also believed that there were more stars attached to the metal bars that extend from the blue and white star and that they would have flashed. Sign - thematic influences: A popular theme for properties during this time was the Space Age and this is sign is an example of that influential theme. Sign - artistic significance: This sign shows an influence of the Space Age that was going on during the late 50's. Many motel signs in the city evoked the theme for the property and this sign does so for the Star Motel. Survey - research locations: Assessor's website, Vintage Vegas, www.roadarch.com Surveyor: Lauren Vaccaro Survey - date completed: 2017-08-21 Sign keywords: Neon; Incandescent; Steel; Pole sign
The Palm Piazza sign sits at 1919 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 1919 Fremont St Sign owner: Zen Real Estate Holding Sign details: This building dates back to 1936 and was made for commercial living accommodations/ deluxe motel. Previous to the Palm Piazza opening this location was called the Ariza Motel which was abandoned for a few years. Kamran Foulad in 2013 purchased this building to renovate it in an effort to revitalize downtown. The Palm Piazza opened as an apartment complex in late 2013. Sign condition: 4- slight fading but still in good condition Sign form: Pylon Sign-specific description: There is a black base of the sign that is not very tall which holds a back lit plastic sign that has an image of a lady under a palm-tree leaf canopy and the location's phone number in black numbers. Above this is a blue steel backing that in the shape of a sideways trapezoid which is about half of the width of the black sign beneath it (and is laid on the building side of the sign). This portion has black back lit plastic letters that spell out "The Palm Piazza" in a bubbly cursive font towards the top of the sign. Then below this in yellow skeletal neon tubes they have "Luxury Living" spelled out in a thin tight cursive font. On the road side of the sign there is an arrow blue steel arrow that points down towards the black portion of the sign. The arrow is outlined in yellow neon tubes and has "Enjoy Las Vegas" in clear print font skeletal neon tubes. Sign - type of display: Neon and back lit plastic signs Sign - media: Steel and plastic Sign - non-neon treatments: Plastic portion of the sign Sign environment: This area is located East Fremont close to Bruce Street. There are other motels surrounding this area. Sign - date of installation: This sign has been up in form that we see today in 2013, though it looks as though they re-purposed/redesigned the sign that the Ariza Motel (previous property name) had. The previous sign has been up since at least 2007. Sign - date of redesign/move: 2013- Ariza Motel blade taken down and the rest of the sign redesigned for the Palm Piazza. Sign - thematic influences: Previous to the apartment complex it was a motel and their signs still has remnants of that 1950/60's motel sign design particularly with the arrow. Survey - research locations: Assessor's Page, Review Journal article discussing the renovation of the building https://www.reviewjournal.com/local/local-las-vegas/developer-eyeing-overlooked-las-vegas-downtown-area-gets-city-boost/, Google map sattelite/ roadside view Survey - research notes: On the top portion of the blue steel sign there are 3 short black steel beams coming out of it which used to hold an old MOTEL blade sign which was taken down around 2013. Surveyor: Emily Fellmer Survey - date completed: 2017-09-09 Sign keywords: Neon; Backlit; Plastic; Steel; Pole sign
Oral history interview with Nathalie Martinez conducted by Rodrigo Vazquez and Barbara Tabach on June 24, 2021 for Latinx Voices of Southern Nevada Oral History Project. Nathalie Martinez, one of the original members of the Latinx Voices project team, dicusses her personal history and the history of her parents who immigrated to the United States from Colombia and El Salvador. She shares her educational background and experiences working as an interviewer for the Latinx Voices project before its culmination and her graduation in 2021. Nathalie also talks about her work on the project's podcast and her work linguistically translating the interviews from Spanish to English.
Collection is comprised of Ffolliott "Fluff" LeCoque's professional and personal papers (1879-2015), documenting her life and career working as a dancer and later as company manager for Las Vegas entertainment productions; most notably the long-running Jubilee! show produced by Donn Arden for the MGM Grand and Bally's Hotel-Casinos. Materials include personal letters, drawings, professional papers, newspaper clippings, photographs, magazines, commericially produced sheet music, and related ephemera.
The Wilbur and Toni Clark Papers date from 1944 to 1991, with the bulk from 1953 to 1963 and document the lives of Wilbur and Toni Clark in Las Vegas, Nevada and the development of the Desert Inn Hotel and Casino. The collection includes correspondence from Wilbur Clark to those he identified as important individuals including government officials and celebrities. It also includes materials related to Clark’s plan of building luxury apartments near the Desert Inn, and newspaper clippings and scrapbooks about the Clarks and the Desert Inn. The collection contains some audiovisual materials including Wilbur and Toni Clark's home movies, news footage, and film footage of Las Vegas, Nevada and the Desert Inn.
From the Syphus-Bunker Papers (MS-00169). The folder contains an original handwritten letter, an envelope, a typed transcription of the same letter, and a copy of original letter attached.