Interviewed by Catherine Bellver. Velma Haselton was born in St. Louis, Missouri, in 1914. She worked as an assistant bookkeeper for Hart, Schaffner and Marx and rose to Assistant Credit Manager. Velma worked at various jobs after she married for the second time and her son was born. She also represented the San Francisco CPA firm Lybrand, Ross Brothers and Montgomery (now Coopers Lybrand) in various capacities, both in California and St. Louis, eventually attaining the position of controller. Velma moved to Las Vegas for the first time in the 1950s, where she and her husband Don ran a coffee shop at the Park Lane Motel on South Fifth Street. Family requirements necessitated a move back to California. In 1971, Velma and her third husband, Charles Haselton, "retired" to Las Vegas. Velma immediately went to work as a cost accountant for United Pipeline, and later as an accountant for Kafoury Armstrong, a CPA firm. She eventually ran her own accounting business. Velma also held memberships and offices in various women's service groups.
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Ethiopian business owner Mahamed Youssouf became an American citizen in 1986. Born in Harar, Ethiopia, he recalls the hardships he had to endure during the Ethiopia-Somalia conflict. Coming from a family of tailors, he began making clothes with his father at a very early age. Mahamed’s recollections concerning his journey from political refugee to successful businessman demonstrates his resilience and determination to overcome obstacles and achieve his goals. Mahamed moved to Las Vegas, Nevada in 1985, where he rented a storefront in North Las Vegas. The name of his store was Uniform Plus and he focused mainly on making children’s clothes. His efforts proved lucrative as he began buying wholesale in Los Angeles, California, and selling clothes in Las Vegas on the weekends at the outdoor Swap Meet. After a fateful encounter, Mahamed became business partners with Eugene Hoffman, owner of Village East Cleaners. Mahamed firmly believes that communication is the key to socio-economic success. He views education as an investment and states that, “to have dialogue means better relationships.” When the Ethiopian government was overthrown, Mahamed returned home to Africa for a visit. He met his wife while there, got married, and started a family. Mahamed returned to America and bought a family home in Las Vegas. He dedicated his time to teaching his American born children more about Ethiopian culture and taught himself more about American culture— including the African-American experience in Las Vegas, racism, the Moulin Rouge, and the Westside.
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The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
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On February 13th, 1980, collector Valerie Fujii interviewed dancer, Elinor Horden, (born May 21st, 1930 in Ohio) at the University of Nevada, Las Vegas. This interview covers local entertainment in the 1950s and the social and environmental changes that have occurred in Las Vegas, Nevada.
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Gertrude (n?e Rightman) Rudiak was born in 1915 in North Dakota to Russian immigrants. She grew up in Wisconsin until 1924. That was the year the family drove to California via the Yellowstone Trail, a dusty, undeveloped road marked by yellow stones. In Los Angeles, her father practiced chiropractic, a holistic approach to well-being for which there was little knowledge at the time. Gertrude earned her music degree at University of California at Berkeley; a decision that did not lead to a career. She then attended a business college and got a job as a social worker in Northern California. In 1941, she met and soon married George Rudiak. It was the advent of World War II. George enlisted in the service and was assigned to Las Vegas Gunnery School (Nellis Air Force Base.) Since he had a law degree from University of California at Berkeley and passed the Nevada Bar exam, he found supplemental employment with local attorneys. Las Vegas became the Rudiaks? permanent home where they raised their five children. In this interview Gertrude recalls the stories of coming to live in Las Vegas of the 1940?s: their phone number was 1-2-3; the neighborhood they lived in longest being Scotch 80s and being part of the secular and Jewish communities.
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A resident of Southern Nevada from the age of three, Susan Watson shares her memories of growing up and living in Las Vegas. After a year in Boulder City, Susan's father bought an old army barrack and converted it to a home in North Las Vegas; Susan remembers playing in the desert with her siblings and attending elementary and middle school before starting at Rancho High. Watching her mother design costumes for Strip performers and beautiful dresses for her own high school dances no doubt helped Susan develop her own sense of taste and style - something that she would put to good use over many years as an interior designer. Before that though, Susan shares her memories of what life was like in the Las Vegas of the 1950s and 1960s: cruising Fremont Street; movie nights; after-school work; favorite teachers; lunches on the lawn; and dance club. All combine to paint a vivid picture of a smaller town and a simpler time in the Las Vegas valley.
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