Gilbert Yarchever was one of nine siblings, born and bred in Pittsburgh, Pennsylvania. He describes the way his mother?s family was granted the last name of ?Kurfeersf" by Emperor Franz Joseph (of Austria-Hungary), explains the Seder (the Jewish observation of the exodus of Hebrews from Egypt), and tells what it was like to survive the Depression. Gilbert describes the jobs he held after high school and the government examination he took that led to his lifetime of adventure and travel. He moved to Washington, D.C., in 1940 and kept himself busy working for the government and taking classes at George Washington University, as well as working part time at Hecht Department Store and as a freelance court reporter. Following the attack on Pearl Harbor in 1941, Gilbert was sent to Africa on a merchant ship, helped smuggle Jewish survivors into Jerusalem, and was assigned the task of negotiating with Arab sheikhs for laborers to build a road. In the years after that, he worked in Europe, Panama, Alaska, Japan, and Hawaii and describes many of the jobs he was responsible for and many of the individuals he met. He also married and had children, kept up with university classes whenever he could, and collected art objects and paintings. Following his retirement in 1977, Gilbert and his family came to Las Vegas and bought a condo in Regency Towers. He did some consulting work for a couple of years, and then he and his wife began traveling around the states and going abroad. He was involved with UNLV?s EXCEL program, the music department, and the Las Vegas Art Museum. (He and his second wife Edythe presented the first major exhibition on Holocaust art at the museum.) These days Gilbert often donates pieces from his art collection to churches, synagogues, and charitable organizations.

Gilbert Yarchever was in the Navy during World War II, helped smuggle Jewish refugees into Jerusalem, worked as a civil servant in many countries, and moved to Las Vegas in 1977. He helped found the EXCEL program at University of Nevada, Las Vegas and was an art collector with his wife, Edythe Katz-Yarchever.

The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.