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Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
Archival Collection
Description
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
Astrid Silva oral history interview: transcript
Date
Archival Collection
Description
Oral history interview with Astrid Silva conducted by Monserrath Hernández and Barbara Tabach on April 22, 2019 for the Latinx Voices of Southern Nevada Oral History Project. Astrid Silva was born in Gomez Palacio, Durango in 1988. She immigrated with her mother to the United States in 1992, where they were met by her father before flying to Los Angeles. She recounts her first impression of the United States and her families eventual move to Las Vegas, where she describes her time living in Las Vegas' west side and struggles she faced being an undocumented student living in Las Vegas. She describes her first meeting with Senator Harry Reid and the friendship that developed afterwards. She has spoken at the Democratic National Convention and has been vocal about her status as a Dreamer. She is currently the Executive Director for DREAM Big Nevada which was established in 2017 in order to provide aid to Nevada's immigrant families. She writes about her hopes for Dreamers and her continued work in expanding the ways that immigrant families can be helped in an always changing political climate. Subjects discussed include: DACA, Dreamers, Immigrant Rights, and Higher Education.
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Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, May 24, 1999
Date
Archival Collection
Description
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Minutes from Temple Beth Sholom Board of Directors meetings, June 1988 - May 1989
Date
Archival Collection
Description
Meeting minutes include reports from committees of the board, correspondence, and balance sheets.
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"Martin and George and the American Dream, part two": article draft by Roosevelt Fitzgerald
Date
Archival Collection
Description
From the Roosevelt Fitzgerald Professional Papers (MS-01082) -- Drafts for the Las Vegas Sentinel Voice file. On Martin Luther King, Jr.
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"I Remember Rosa": article draft by Roosevelt Fitzgerald
Date
Archival Collection
Description
From the Roosevelt Fitzgerald Professional Papers (MS-01082) -- Drafts for the Las Vegas Sentinel Voice file. On Rosa Parks' act of courage.
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"All Work and No Pay": article draft by Roosevelt Fitzgerald
Date
Archival Collection
Description
From the Roosevelt Fitzgerald Professional Papers (MS-01082) -- Drafts for the Las Vegas Sentinel Voice file. On University systems' failure to reward certain faculty.
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Hotel room brochure from Caesars Palace, circa 1969
Date
Archival Collection
Description
Bound booklet with concierge information for Caesars Palace. The guide provides entertainment and dining information about the resort and casino, including room service menus and a telephone directory.
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