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Photographs of Desert Moon Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-08-22

Description

The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Mixed Content

Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date

2017-04-04
2017-09-01

Description

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

Bet Knesset Bamidbar

Congregation Bet Knesset Bamidbar or ‘Congregation in the Desert” is the largest age 50-and-over Jewish congregation in the Las Vegas Valley. It was founded in 1990 and meets in Sun City, Summerlin.  BKB is a traditional reform temple.
 
With services in the heart of community, BKB grew under the leadership of Rabbi Hershel Brooks. Its membership peaked to over 1,100 members in 1999.

Celesta Lowe oral history interview

Identifier

OH-01151

Abstract

Oral history interview with Celesta Lowe conducted by Patrick W. Canlton on February 06, 2002 for the Boyer Early Las Vegas Oral History Project. Lowe begins by discussing her early life in Baker, California and her father’s role as a station agent for the Tonopah Tidewater Railroad during the 1920s and 1930s. Lowe then describes her family moving to Las Vegas, Nevada in the 1940s. Lowe chronicles the process state legislatures took to open Nevada Southern University in 1957 and her role as an administrative assistant in the main office of the school. Lowe recounts her career at Nevada Southern University, the expansion of the campus, and renaming it University of Nevada, Las Vegas. Lastly, Lowe talks about her switch from an administrative assistant to a librarian at UNLV.

Archival Collection

Larry Ruvo oral history interview

Identifier

OH-02236

Abstract

Oral history interview with Larry Ruvo conducted by David G. Schwartz on January 27, 2009 for the Remembering Jay Sarno Oral History Project. Ruvo begins by discussing his position as a front desk clerk at Caesar’s Palace in Las Vegas, Nevada in the 1970s. Ruvo then describes how Jay Sarno changed the casino industry by designing Caesar’s Palace with a single theme. Ruvo then chronicles how gaming gradually was legalized in more areas throughout the world and how Sarno capitalized on making Caesar’s Palace an iconic casino which made people want to travel to Las Vegas. Lastly, Ruvo discusses Sarno’s focus on offering both gaming and entertainment options for guests at Caesar's Palace.

Archival Collection

Film strip of individuals or Hoover Dam construction, image 012: photographic print

Date

1930 (year approximate) to 1939 (year approximate)

Description

This photograph has three images. The first one (0272_0081) is upside-down and reads, "Record pour. Graveyard crew on No. 7 cableway. 240 8 cu. buckets. 8 hour shift, Boulder Dam. 12-18-34" There is a list on the back: "1. high-line operator 2. Bell boys hi-trussel and on dam. Andy 3. Donkey operators 4. Hook tenders 5. shifter, of crew (Colette) 6. Night Supt. Car Colette 7. Regular crew 8. Me. Returned to help crew for this record from form-raising crew. "All worked on No. 7 line in some capacity, except 8. Kizziar (KI-ZAH) -as a regular. Lots of work that day. Didn't take time for lunch. Run over to grab a bite and jump back. My job was to trip the safety (dog). Bucket was in the pour every two minutes. Just time to wade out of knee deep mud. On top trussel everything was panic. Bellboy sets an empty bucket in crib of flat car (which has three cribs). Hook tender unhooks it and donkey driver will back up to hook on full bucket. Bellboy signals hi-ball -- operator knows how far to take it." The other two images (0272_0082 and 0272_0083) did not have an inscription with the image.

Image

Apolonio Sauceda Scrapbooks

Identifier

MS-01025

Abstract

The Apolonio Sauceda Scrapbooks (1973-2010) document Apolonio "Loney" Sauceda's acting career and his work with the Nevada Association for Latin Americans (NALA) in Las Vegas, Nevada. Two scrapbooks document Sauceda's career as an actor and contain photographs of Sauceda on set, at premieres, with other actors, and depict movie sets at well-known Las Vegas hotels and casinos in the 1980s and 1990s. Newspaper clippings accompany many of the photographs and provide details about locations, major actors, or the producers for each film. The third scrapbook is compiled of newspaper clippings that document the local Las Vegas, Nevada Latinx community and NALA events in the 1970s, ranging from political activism, labor strikes, beauty pageants, and religious gatherings.

Archival Collection

Cherina Kleven Papers

Identifier

MS-01092

Abstract

The Cherina Kleven Papers (approximately 1988-2014) document the career of Cherina Kleven who was the first Asian-American appointed as Assistant Fire Chief for Las Vegas Fire & Rescue. The materials primarily include physical and digitized photographs of Kleven in her capacity as Assistant Fire Chief, magazine and newspaper articles featuring Kleven, and event programs. Also included are campaign fliers from 2010 when Kleven ran for office to represent Assembly District 15 in the Nevada Legislature as well as two commemorative books celebrating the history of Las Vegas Fire & Rescue.

Archival Collection

George Kelly Ryan Papers

Identifier

MS-00120

Abstract

The George Kelly Ryan papers (1921-1971) contain correspondence inquiring about Octavius Decatur "O. D." Gass, newspaper clippings from 1929, handwritten recollections of the Gold Ranch by Laura Royce, and a San Pedro, Los Angeles and Salt Lake Railroad Company information, including information on wash-outs in Nevada.

Archival Collection