Information about the Kings Row Trailer Park sign that sits at 3660 Boulder Hwy.
Site address: 3660 Boulder Hwy
Sign owner: Kings Row Trlr Pk Inc
Sign details: This property is still functioning as a mobile home park along Boulder Highway. They are one of the largest RV parks in Southern Nevada and within a close distance to downtown and Boulder Station Casino. They advertise that they have some of the best deals in town as well as about 200 spaces available. They have been operating in Las Vegas for more than 60 years.
Sign condition: 5 - in great condition, well maintained
Sign form: Roadside pole with a message center and directional elements
Sign-specific description: This sign is made up of many different small cabinets. The top is a painted crown that is plastic and backlit. This sits on top of a red minimal arrow sign that points to the direction of the trailer park. This sign has yellow incandescent light bulbs lining the edge with "Kings Row" painted in white paint on the top of the sign, "Trailer Park" painted in bold yellow text in the center, and the text is outlined with neon tubes. The cabinet under this is a long, red trapezoid with "OVERNITES" painted on it in bold white text that is also outlined with neon tubes. Under this is what appears to be an iron flourish on top of another plastic backlit sign. This sign as "RV SPACES" painted on it in bold red text over yellow paint, "INDOOR HOMES TRAILERS CAMPING" in bold red text against a white background, and "MOBILE HOME SPACES POOL REC HALL" in bold red text against a yellow background. Under this is another iron flourish. Following that sign is a plastic backlit reader board. Under that is a plastic backlit sign with "CAMPERS" in white text and underlined against a red background. Finally, there is another plastic sign in the shape of an arrow with "Kings Row" in a light blue script, "ENTRANCE " in red, and "TRAILER PARK" in black inscribed on it.
Sign - type of display: Neon, incandescent, backlit
Sign - media: Steel and Plastic
Sign - non-neon treatments: Paint
Sign environment: This property sits along Boulder High way and near many other RV rental businesses. It is also down the street from Boulder Station Hotel & Casino.
Sign - date of installation: Possibly c. 1962
Sign - date of redesign/move: Current sign not the original, which was a long rectangular shape cabinet
Sign - thematic influences: This sign is very unique to the RV park. To emphasize the "Kings Row" theme, the crown perched on the top of the sign is designed to help with this. Much of this sign is used to tell motorists and pedestrians what the property has.
Sign - artistic significance: This sign is elaborate. There are many different elements to this sign overall. This sign is that there is a crown to signify the royal theme of this property, possibly as a way to differentiate from other RV park signs around town.
Survey - research locations: Kings Row website, assessor's website
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-14
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Paint; Pole sign; Roadside; Directional; Reader board

James Frey was born in Eureka, South Dakota, in 1941. His father worked in creamery and his mother was a registered nurse. When James was nine, the family,including his twin sister, relocated in Sioux Falls where his dad was plant manager for a dairy. He joined the YMCA in the fourth grade and ended up working for them until James attended Augustana College in Sioux Falls, graduating with a major in sociology and a minor in history. After graduation, he worked for three years at the YMCA in Sioux Falls as program director. He earned his master's degree in sociology at the University of Iowa in two years, and was hired at the YMCA in Whittier, California, where he worked for three years. While working in Whittier, James was offered a fellowship to Washington State University in Pullman. He committed to completing his doctorate in three years, and while still working on his dissertation began sending out applications. He sent one to UNLV and arrived in Las Vegas for an interview in 1974. James was hired as assistant professor of sociology at UNLV, and immediately established a survey center at the university. He also converted his dissertation into a book length manuscript and had it published, followed by other books and articles over the years. He conducted a survey on a very high-profile political race between Sheriff Ralph Lamb and his opponent, John McCarthy, which led to work for the State of Nevada, Yucca Mountain, and other entities. The survey program was eventually named the Cannon Center for Survey Research, after Senator Howard Cannon. In the course of his career, James was tenured, taught in London under a university sponsored program, spent a sabbatical in Washington, D.C., doing research, taught several classes, and served seven years as dean. He has detailed memories of the contributions of several university presidents, including Brock Dixon, Pat Goodall, Robert Maxson, Kenny Guinn, and Carol Harter. Today, Dr. James Frey and his wife of over thirty years, Carol, are both retired. He has made a smooth transition to president of his Rotary Club, Chairman of the Nevada Humanities group, and spectator at UNLV basketball and football games. He and his wife plan to stay in Las Vegas, close to their son and friends and neighbors they know and love.