Program from the Delta Sigma Theta Fourth Annual Social Action Luncheon: "Women Breaking New Ground." The luncheon was held at the Terrace Room at the Desert Inn Hotel.

Rochelle (nee Winnick) Hornsby was born in New York in 1937. Her father was a scrapyard and auto parts dealer and her mother was a homemaker. She has one brother, Roy Winnick. After high school, Rochelle attended the prestigious Fashion Institute of Technology and then accepted a position with a T-shirt manufacturer. During this experience, she discovered her inspirational talent as a sales person. When she married her former husband, Len Hornsby, she followed him in his successful sales career. When his job moved him westward, they lived briefly in Beverly Hills, California. Soon Len saw a better career fit in Las Vegas in radio ad sales for radio. The next step was to take him into sales and management positions at the Las Vegas Convention and Visitors Authority. Meanwhile, Rochelle enjoyed getting involved with the Jewish community, volunteering with the Temple Beth Sholom Sisterhood, playing tennis, and starting her own business furnishing models for conventions. In this oral history, Rochelle shares stories of her various jobs in Las Vegas and of eventually thriving as a real estate agent with Century 21, a company that she continues to work for at the time of this interview. She and Len had one child, Even Scot Hornsby.