It was a scorching Fourth of July, when Norma (n?e Adler) and Leon Friedman rolled into their new home of Las Vegas in 1973. Nevertheless, they were content with leaving Gary, Indiana behind, and starting fresh with the family?s new ownership of Walker Furniture. Norma recalls her first stop in checking out Las Vegas was to visit the synagogue ? Temple Beth Sholom being the only option. Her oldest son would soon become a bar mitzvah. Feeling good about that, she and her sister-in-law who was also relocating to Las Vegas for the furniture business, searched for new homes. Norma settled into the community through volunteer work as well as through employment outside the family business. She worked in the real estate briefly and in a jewelry store at the Dunes. A natural organizer, she immersed herself in religious and civic organizations including the Jewish Federation, Jewish Family Service Agency, and volunteering at Selma Bartlett Elementary School in Henderson. Norma shares stories of her Jewish heritage and upbringing in Pittsburgh, the decision to move to Las Vegas, making fast friendships during her life in Las Vegas and the joy she has in traveling the world with Leon, who passed in 2004. In 2017, Norma was honored by the Jewish Family Service Agency.

Count Guido Roberto Deiro, born in Reno, Nevada, in 1938, has had several fascinating careers. The son of vaudeville performer and recording star Count Guido Pietro Deiro, who was the first major piano-accordionist to become popular in the United States, and his teenage wife Yvonne Teresa LeBaron De Forrest, Deiro grew up in and around Las Vegas and Southern California after his parents' 1941 divorce. After attending 13 grammar schools and five high schools, Deiro graduated from Las Vegas High School in 1955. During his youth, thanks to his stepfather Samuel "Baby Shoes" Prezant, Deiro had an early introduction to the Las Vegas gambling scene. Following a brief stint in the U.S. Army, Deiro worked a series of jobs, including parking cars, selling shoes, and driving an ambulance. He transitioned from working as a fitness instructor to being a lifeguard at the El Rancho Vegas hotel, all the while becoming interested in aviation. Deiro entered the gaming industry at the age of 19 and a half, when he began working as a dealer, having been taught by his stepfather. Breaking in at the Nevada Club, Deiro, who became known as "Bobby Blue Eyes," later worked at the New Frontier, Sands, El Cortez, and Holiday casinos. He provides a great deal of detail about the social world of Las Vegas casinos in the 1950s through the 1970s, with insight into many major personalities. While working in gaming, Deiro continued to pursue a career in aviation, acquiring in the early 1960s a commercial pilot license, instrument rating and instructor's certificate. He began working as a flight instructor and charter pilot at Thunderbird Field, now known as North Las Vegas Air Terminal. Deiro flew around the United States promoting Las Vegas and the airfield. After Howard Hughes purchased the airfield in 1967, Deiro stayed, ultimately becoming Director of Aviation Facilities for the Hughes Tool Company. Following his marriage to Joan Marlene Calhoun, Deiro moved to California, where he became Vice President and Director of Administration for Air California and Golden West Airlines, before serving with other companies owned by C. Arnholdt Smith. In 1971, Deiro returned to Las Vegas. Deiro then met artist Michael Heizer, who enlisted Deiro's help in scouting and securing locations for his Earth art installations. This led to Deiro's long involvement with that genre. In addition to these careers, Deiro was also influential in many key developments in Las Vegas, including the construction of the Las Vegas Motor Speedway and, with his wife Joan, several philanthropic endeavors. In this interview, Deiro shares his perspectives on his times and his impact on Las Vegas.