The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
Gordon Smith was born in Utah, but moved with his family to Babbitt, Nevada in 1947. His father, a barber, moved the family to Las Vegas in 1955. In this interview, Gordon recalls school and after-school pursuits; changes in the town; summer jobs; and college. He also talks about his military service and returning to Las Vegas to take up the razor himself - starting a successful barbering business of over 30 years.
Oral history interview with Irene Bustamante Adams conducted by Monserrath Hernández and Claytee D. White on May 13, 2020 for the Latinx Voices of Southern Nevada Oral History Project. Irene discusses her personal history, her culture and family traditions, and her previous employment. She also talks about her time in Las Vegas and how she came to be a representative for District 42 in the Nevada Assembly. Subjects discussed include: Migrant Farmworkers; California; Mexican culture; Equal Opportunity Program.