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Ike Lawrence Epstein’s office at the recently opened UFC headquarters is sunlit and handsomely decorated. A black and white photo taken by the famous British photographer David Bailey of the Kray brother adorns the wall. Lawrence, as everyone knows him, is the son of Kenny Epstein and Donna Goldstein. He was born, in 1966, and raised in Las Vegas. He attended Vanderbilt University (BA 1989, JD 1992) and then returned to live full time in Las Vegas with his law degree in hand. In addition to being COO of the UFC, he is active in the family business, the El Cortez Hotel and Casino. In this oral history, Lawrence recalls his grandparents, their careers in Las Vegas, and his youthful favorite holidays being Passover and Thanksgiving. He became a bar mitzvah in Israel, a tradition he continues with his own children with Michelle Epstein. Lawrence serves the community as a board member of Meadows School and on the Stadium Board. As an executive with UFC [Ultimate Fighting Championship], Lawrence observes the overall magnitude of sports in Las Vegas in 2017, how it came to this point with professional sports, and what he envisions as the future possibilities of the city as an international sports destination.
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In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.
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Robert D. "Bob" Fisher is a Las Vegas, Nevada broadcast personality and lobbyist. He was born in Minneapolis, Minnesota and moved to Las Vegas in 1994 when he was hired to be the founding president and CEO of the Nevada Broadcasters Association (NVBA). During his 22 years as head of the NVBA, he produced and hosted Observations, a public affairs program broadcasted on radio and television throughout the state of Nevada. Soon after, he began producing and hosting the only weekly live television program about diabetes in the United States; in 2015 his weekly live radio program The Diabetes Show was the only one of its kind to be aired over commercial radio in the U.S. Fisher helped bring the AMBER Alert program to Nevada in 2003, and served as its chairman and coordinator for ten years. His other lobbying successes include the classification of certified broadcasters as First Responders and the elimination of Broadcaster Non-Compete contracts in 2013. He served on the Nevada Homeland Security Commission for 13 years, the Nevada Crime Commission, and the Governor's Defense Base Closure and Realignment Commission. Fisher is a founding clergy member of Midbar Kodesh Temple in Henderson, Nevada and served as its cantor for over a decade. After his retirement from NVBA at the end of 2014, he established Bob Fisher Weddings to provide his services as a wedding officiant. In this interview, conducted shortly after his retirement from NVBA, Fisher discusses his childhood in Twin Cities, and the large role Judaism played in his upbringing. He speaks at length about his involvement with United Synagogue of Conservative Judaism over the years, including as regional director of the United Synagogue Youth Far West Region, which took him from Minnesota to California. He talks about his time in Los Angeles, and later, about his life in Las Vegas, including his broadcasting career as well as involvement with Midbar Kodesh Temple.
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