The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
The Las Vegas Art Museum Records (1952-2009) contain administrative files, press, marketing materials, and scrapbooks that document the history of the Las Vegas Art Museum (LVAM). Collection materials include exhibition files, annual reports, financial statements, board meeting agendas and minutes, event invitations, press releases, and newspaper and magazine clippings documenting the museum's activities. Materials include photographs from museum events as well as photographs of artwork displayed as part of visiting and permanent exhibitions. Audio and video recordings include interviews with museum staff and local news coverage of events. Also included are architectural floor plans for the Sahara West Library, which was used as a gallery space for LVAM. Digital files in this collection include recordings and presentation slides from LVAM lectures with curators and artists. Other digital files include photographs from LVAM events and workings files from LVAM staff.