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Essay, My Lucky Streak, by William Lebovic

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Photographs of Desert Moon Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18

2017-08-22

Archival Collection

Southern Nevada Neon Survey Records

Description

The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Mixed Content

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University of Nevada System Board of Regents Law School Feasibility Study

Date

1980-05

Archival Collection

University of Nevada, Las Vegas William S. Boyd School of Law Records

Description

Folder contains a Law School Feasibility Study for the Board of Regents of the University of Nevada System conducted by management consultants Cresap, McCormick and Paget Inc. From the University of Nevada, Las Vegas William S. Boyd School of Law Records (UA-00048).

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Transcript of interview with Henry Kronberg by Barbara Tabach, February 26, 2015 and April 13, 2015

Date

2015-02-26

2015-04-13

Archival Collection

Henry Kronberg oral history interview

Description

Interview with Henry Kronberg by Barbara Tabach in two sessions, February 26 and April 13, 2015. In the first session Kronberg talks about his childhood in Germany and Poland and his experience being imprisoned by the Gestapo, and transported to a concentration camp. He survived the Holocaust and met his wife, and they moved to the United States in 1946. He discusses being reunited with his sister in Las Vegas after decades of searching, and moved his family to Las Vegas in 1962. Kronberg talks about becoming involved with Jewish life here, and his wife, Lillian's involvement at Temple Beth Sholom. In the second session, Kronberg discusses purchasing Stoney's, a loan and pawn shop, including some of the clientele and merchandise. He also discusses other social and environmental concerns like anti-Semitism and water resources in Southern Nevada.

Henry Kronberg was born in 1920 and spent his early childhood in a town on the border of Poland and Germany, about 40 miles from Krakow. For years he felt uncomfortable telling his story of surviving the Nazi concentration camps of World War II. Today his name is linked to the Sperling Kronberg Mack Holocaust Resource Center in Las Vegas. And in his soft-spoken manner, Henry recalls his ordeal of loss of family and survival during this most heinous of situations through backbreaking labor and ingenuity. At the end of the war, Henry met the love of his life, Lillian, also a survivor. The two married in 1946 in Frankfurt and immigrated to New Jersey where she had relatives. He describes their difficulties and the various jobs he held until becoming an excellent baker. Then in 1962 an interesting choice took him to a bar mitzvah in Canada. While there the dinner conversation lead him to a great discovery?his sister Lala had survived and was living in Las Vegas. Soon he moved his wife and daughter to Las Vegas. His first foray into business was with his brother-in-law. However, soon it was important to be independent and to control his own destiny. He purchased a going concern, Stoney's Pawn Shop, from Dr. Alexander Coblentz, one of the city's first doctors. He became the fourth owner of Stoney's and operated it until selling it to Steven Mack in 1998. Henry and his wife were active in the Jewish community. They joined Temple Beth Sholom and became fast friends with many of the early leaders of Las Vegas and became a respected member of the secular and Jewish communities.

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