The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
The Nellis Air Force Base Photograph Collection contains photographs of Nellis Air Force Base and its predecessor, the Las Vegas Army Airfield, as well as photographs of Rockwell Field and McCarran Airport in Las Vegas, Nevada from 1926 to 1980. The materials contain photographs of military aircraft, hangars, buildings on the base, and aerial photographs of Las Vegas and the surrounding area. The materials also include photographs of the entrance of McCarran Airport, U.S. Senator Pat McCarran, and a mail plane arriving at Rockwell Fields in 1926.