Information about the Valley Motel sign that sits at 1313 E Fremont St.
Site address: 1313 E Fremont St
Sign details: This location was around in 1957 with a Vegas Vic Sign (picture found on Vintage Vegas). Their original sign was still up in the 1980's. Currently the motel is gated up and has been shut down for a while and most of their sign is gone.
Sign condition: 1- most of it is gone
Sign form: Roadside sign
Sign-specific description: This sign in current years before it was totally stripped had the "VALLEY MOTEL" on a blue plastic sign that stated Vegas Motel. Though now all that is left is the reader board portion. The original sign that was up in the 50's had Vegas Vic on it.
Sign - type of display: Reader Board and Plastic backlit sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Reader board and plastic
Sign environment: This location is down on the east side of Fremont Street near Maryland Pkwy. This location has many other older motels down close to it.
Sign - date of redesign/move: Sign must have changed from the older one to the reader board one in 90's or early 2000's, and in 2016 was when the lettering on the sign was taken down.
Sign - thematic influences: The old sign had Vegas Vic was staying true to the downtown 1950's Vegas neon design and theme.
Survey - research locations: Vintage Las Vegas website http://vintagelasvegas.com/search/Valley+Motel , Google maps satellite and roadside view. Could not find information on the assessor's page.
Survey - research notes: Vintage Las Vegas had pictures of the original sign with the address which helped since I could not find the Valley Motel on the Assessor's page. Then google maps roadside view helped with seeing the change in the condition of the sign. Now the only part of the sign left is the reader board portion of the sign.
Surveyor: Emily Fellmer
Survey - date completed: 2017-10-01
Sign keywords: Plastic; Backlit; Steel; Reader board; Roadside

The Palm Piazza sign sits at 1919 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 1919 Fremont St
Sign owner: Zen Real Estate Holding
Sign details: This building dates back to 1936 and was made for commercial living accommodations/ deluxe motel. Previous to the Palm Piazza opening this location was called the Ariza Motel which was abandoned for a few years. Kamran Foulad in 2013 purchased this building to renovate it in an effort to revitalize downtown. The Palm Piazza opened as an apartment complex in late 2013.
Sign condition: 4- slight fading but still in good condition
Sign form: Pylon
Sign-specific description: There is a black base of the sign that is not very tall which holds a back lit plastic sign that has an image of a lady under a palm-tree leaf canopy and the location's phone number in black numbers. Above this is a blue steel backing that in the shape of a sideways trapezoid which is about half of the width of the black sign beneath it (and is laid on the building side of the sign). This portion has black back lit plastic letters that spell out "The Palm Piazza" in a bubbly cursive font towards the top of the sign. Then below this in yellow skeletal neon tubes they have "Luxury Living" spelled out in a thin tight cursive font. On the road side of the sign there is an arrow blue steel arrow that points down towards the black portion of the sign. The arrow is outlined in yellow neon tubes and has "Enjoy Las Vegas" in clear print font skeletal neon tubes.
Sign - type of display: Neon and back lit plastic signs
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of the sign
Sign environment: This area is located East Fremont close to Bruce Street. There are other motels surrounding this area.
Sign - date of installation: This sign has been up in form that we see today in 2013, though it looks as though they re-purposed/redesigned the sign that the Ariza Motel (previous property name) had. The previous sign has been up since at least 2007.
Sign - date of redesign/move: 2013- Ariza Motel blade taken down and the rest of the sign redesigned for the Palm Piazza.
Sign - thematic influences: Previous to the apartment complex it was a motel and their signs still has remnants of that 1950/60's motel sign design particularly with the arrow.
Survey - research locations: Assessor's Page, Review Journal article discussing the renovation of the building https://www.reviewjournal.com/local/local-las-vegas/developer-eyeing-overlooked-las-vegas-downtown-area-gets-city-boost/, Google map sattelite/ roadside view
Survey - research notes: On the top portion of the blue steel sign there are 3 short black steel beams coming out of it which used to hold an old MOTEL blade sign which was taken down around 2013.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-09
Sign keywords: Neon; Backlit; Plastic; Steel; Pole sign

Photos show the signs for Don't Tell Mama at 517 Fremont Street Suite 110 in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 517 Fremont St
Sign owner: Assessor's page stated T-Breo II LLC (possibly owner of the property, but no owner of the bar/business was found.
Sign details: Don't Tell Mama originally opened in 2008/9 as a New York style piano bar. The name is inspired by the 1966 song "Don't Tell Mama" in the Broadway show "Cabaret". They are known for their bartenders that double as entertainers as well as having open mic every night.
Sign condition: 3- The sign does show some aging and some of the neon piano keys currently do not work
Sign form: Hanging sign and entrance sign
Sign-specific description: The hanging sign is a rectangle sign is outlined in red neon with lower case letters "don't tell mama" is spelt out in a painted white font, but at night the letters are in red cursive skeletal neon. Below the font there is a piano key design. On the building right above the entrance the sign is an image of a closed grand piano neon sign. The body of the piano during the day has blue tubes and illuminates blue at night. Some of the keys are blue and others are red. Both signs are also plastic back lit so people can see the black and white piano keys with the neon on top of it.
Sign - type of display: Neon and backlit plastic
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit sign
Sign animation: There may have been animation with the neon piano keys lighting up to look like the piano was being played but since many of these keys are not working it can not be confirmed.
Sign environment: Located in the East Fremont District in between Las Vegas blvd and 6th St. This bar has the Beauty Bar to the west of it and Le Thai restaurant to the east. Across the street is Therapy and the Emergency Arts center.
Sign manufacturer: Valley Signs and Lighting
Sign - date of installation: Sign has been up since at least 2014
Sign - thematic influences: The sign portrays the New York piano bar vibe they are going for, and since Neon is and was prominent New York it plays along with their theme as well.
Sign - artistic significance: Piano bars were prominent in the 1950's.
Survey - research locations: Don't Tell Mama website http://www.donttellmama.com/Dont_Tell_Mama/About.html, Asessor's page
Survey - research notes: There is a Don't Tell Mama in New York, but did not find an affiliation or a real connection.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-14
Sign keywords: Neon; Steel; Plastic; Backlit; Hanging; Building-front design; Fascia; Cantilever construction

The sign for Therapy sits at 518 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 518 Fremont St
Sign owner: Jared Weiss and Sig Rogich (Motion Corp)
Sign details: The building is from 1951, so within the restaurant there are exposed bricks and wood ceiling from the original building. Therapy restaurant opened in 2015 as a gastropub with Daniel Octiveas as the chef. Previous to turning into the Therapy restaurant this location held a Dollar Store.
Sign condition: 5, a newer sign still in very good condition
Sign form: Hanging sign and entrance sign
Sign-specific description: Pink lettering. The T is a solid print type font, then the rest of the letters are in cursive. There is a period at the end of the word Therapy. Each individual letter is in its own channeled block to contain the light for each letter. Also above their door there is a small black rectangular sign with the Therapy logo (same manufacturing style as the letters previously noted). There is a pink arrow starting from the farthest (from the entrance) top of the sign pointing towards the entrance. On this arrow there are sparking incandescent light bulbs.
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign animation: Flasher for Incandescent light bulbs on the arrow to show the entrance of the property.
Sign environment: This property is in between 6th and Las Vegas Blvd. on the North side of Fremont St. This district in the past few years has shaped into its own creative and artsy area.
Sign manufacturer: Vision Signs
Sign designer: Gerrit Blok and Rob McGuire
Sign - date of installation: 2015 when the restaurant opened
Sign - thematic influences: The sign above the door has the arrow which was a popular trend in 1950s signs with the car consumer era, but also helps with the pedestrian traffic on Fremont St.
Sign - artistic significance: The simple yet beautiful cursive font shows that there is simplicity and elegance. Also the arrow above the entrance could be a hint of subliminal messaging, as well as a great direction indicator. The channeled letters shows how to capture illumination compared to skeletal Neon.
Survey - research locations: Therapy website http://www.therapylv.com/ , Las Vegas Weekly Article https://lasvegasweekly.com/dining/reviews/2015/aug/12/therapy-downtown-restaurant-review-fremont-east/ , Acessor's office, discussion with owner and contact with Vision signs
Survey - research notes: Eater Las Vegas (2015 article) shows cool pictures of the building being renovated. https://vegas.eater.com/2015/6/25/8845981/las-vegas-restaurants-therapy#5
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-06
Sign keywords: Neon; Incandescent; Steel; Flashing; Hanging; Building-front design; Fascia; Cantilever construction

Sign animation: Chasing, flashing, oscillating
Notes: The logo cabinets which adorn the entrances on the elevated walkways: The letters start with both rows of text in the off position. The top row flashes on, while the bottom row is dark then the bottom row illuminates, as the top row goes dark. Once the top row flashes off it flashes back on so that both rows of text are briefly illuminated simultaneously before they both go dark and the sequence stars over again. While this is going on the incandescent bulbs which line all of the raceways are chasing each other from left to right on the horizontal planes, while the arched sections chase each other downward. The triangular peaks which radiate around the top of the logo sign, flash on and off in a sequence which chase each other downward. First the top center peak flashes on, then the next sequential triangular channel on both sides illuminate simultaneously, flash off, then the next two in the series illuminate. The resultant effect is a chasing pattern starting from the top. The sister animation is located on almost the exact same design on the porte cochere. I would think the previous smaller sign would be based on the larger porte cochere. The other variance besides obvious size difference is the that the channel letters are filled with incandescent bulbs instead of neon. The animation is a bit simpler as well. The incandescent bulbs oscillate continuously while the triangular pan channels which create the radiating crown, animate. The neon in the channels chase each other as described in the smaller walk way version, while the text continues until the entire text flashes off, then on, off, then begin to animate once again. All of the bulbs, which line the raceways of the exterior edge of the porte cochere, as well as the encrustation of bulbs on the brass bull nose portion, animate in rapid succession. All the raceway bulbs chase each other while the bulbs on the brass portion continually oscillate. Animation continues on the east face of the building with the entrances first. The principle for these two signs is oscillation and chasing. All bulbs on the underside of the entrance, as well as in the logo, oscillate rapidly. All bulbs on the raceways chase each other. Further on the surface of the building as well, the Pepsi cola wall sign is found displaying a very unique form of animation, seen here on the strip. The signage for the Pepsi ad is located on the eastern wall. (Detailed in specific description) The Incandescent bulbs which fill the inside of the text that spells Pepsi, chase each other from left to right, leaving all the bulbs in its path illuminated, as if writing out the word Pepsi. The neon bars located within the tilted bottle of Pepsi are illuminated, and chase each other downward, leaving the bars it its path dark. As this sequence in taking place, the waving tubes of neon illuminate, flashed subtly making the neon appear as soda pouring out of the bottle. As the tubing flows then the vertical neon bars in the cup illuminate one at a time making the cup appear as if it is filling up. The text above each of the painted fires head, flashes back and forth as if talking to each other as well. ESPN ZONE animation: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.

The Las Vegas Hostel sign sits at 1322 East Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 1322 E Fremont St
Sign owner: Downtown Lodging LLC
Sign details: This building was originally constructed in 1973 for commercial living accommodations and motel purposes. Previous to the Las Vegas Hostel opening in late 2014/early 2015 it was USA hostel whom used the sign box that the Las Vegas Hostel currently uses today. They have 38 rooms of different variety and 158 beds as a cheaper option that the hotels. They also offer packages to do tours of surrounding places such and the Grand Canyon and the Hoover Dam. They also claim to be the only Hostel in Las Vegas with a pool.
Sign condition: 4.5- The sign box was recently repainted and the plastic portion of this sign is relatively new and both still are in good condition
Sign form: Pylon
Sign-specific description: This sign has a reddish/pink steel beam base. There are two sign boxes the top one is a rectangle shape and the bottom one is a oval-rectangular shape. Currently the top rectangle box does not have any signage in it but if it did it would be a plastic or steel sign that would be down lit by an LED spotlight. The bottom one has a plastic back lit sign with the hostel's logo. Their logo entails "Las Vegas Hostels" in modern bright colored block fonts. The "Las" letters are a bright orange, the "Vegas" letters are a magenta pink, and "Hostels" in a bright light blue.
Sign - type of display: Plastic Back lit sign
Sign - media: Steel and Plastic
Sign - non-neon treatments: LED and Plastic back lit signage
Sign environment: On the Intersection of East Fremont St and 14th street. A few blocks from the Fremont East District but is in a neighborhood with many different motels though many of them are currently closed
Sign - date of installation: The sign boxes have been up like this since at least 2007 but with different logos within the sign boxes
Sign - date of redesign/move: Late 2014/ early 2015 they repainted the beam and boxes of the sign and inserted the Las Vegas Hostel logo.
Sign - thematic influences: Since this sign was re-purposed and redesigned it shows how Vegas is constantly changing but can reuse old signs from previous properties.
Sign - artistic significance: The bright colors in the sign show that they are going for a modern vibe which works since they opened in the past few years and have events such as pool parties that appeal to the youth that comes through Vegas.
Survey - research locations: Las Vegas Hostel Website http://lasvegashostel.net/en_US/rooms/, Assessor's page, google maps satellite and roadside view
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-09
Sign keywords: Plastic; Backlit; Steel; Pole sign

The Vegas Motel sign sits at 2212 East Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 2212 Fremont St
Sign details: This motel was not found on the Assessor's page so there was not a record found on when the building was constructed. In between April of 2014 and May of 2015 the building was demolished though the signs still remain.
Sign condition: 3- Paint is still relatively nice on the sign but now there are just remains of lightbulbs/neon tubing.
Sign form: Pylon and a roadside directional sign
Sign-specific description: The main pylon is a rectangular beam with light blue paint at the bottom and white on top that has incandescent light bulbs. In the middle of the sign there are horizontal MOTEL white block font letters with each letter in an individual red circle as well as the letters outlined in skeletal neon. There is a red arch coming out of the letter M and ending over the letter L, and this arch goes to the top of the sign. Above the letters is a blue curvilinear sign box with a plastic back lit sign that has blue letters stating VEGAS. On the top of the sign is a white star burst. There also is a smaller roadside directional sign to the west of the main sign that has a white board painted with red letters stating Vegas Motel there is a big curved red arrow also on this one pointing to where they would have entered the driveway.
Sign - type of display: Neon, incandescent light bulbs and plastic back lit sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic back lit sign and incandescent light bulbs
Sign animation: Possibly once had a flasher for the incandescent light bulbs, but can not be determined because there are just remains of the light bulbs currently.
Sign environment: This location was on East Fremont near Eastern Ave where many other motels used to stand, but many have been demolished. Many of the signs of these motels though are still up on though they are not all in working condition.
Sign - thematic influences: This sign has remnants of Googie styles with the star as well as the arch portion of the sign.
Sign - artistic significance: The starburst on top is very similar to the star on Betty Willis Welcome to Fabulous Las Vegas sign.
Survey - research locations: Google map satellite and roadside view. Attempted assessor's page, UNLV special collections and Stephanie Roadside, as well as Vintage Las Vegas but no records found.
Survey - research notes: This location was very difficult to research since the building is no longer there as well as that if you search Vegas Motel into a database to research nearly every motel in Vegas shows up, but also nothing was found for this one.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-29
Sign keywords: Pylon; Neon; Incandescent; Steel; Plastic; Backlit; Flashing; Roadside; Pole sign