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Slide of the 5th Street Liquor Store sign, Las Vegas, 1986

Date

1986

Description

The 5th (Fifth) Street Liquor Store in Las Vegas, Nevada. The 5th Street Liquor Store was opened in 1948, and the shop's well known sign was designed by YESCO (Young Electric Sign Company).

Image

Visual material, 1914-1988

Level of Description

Series

Scope and Contents

The YESCO visual materials series (1914-1988) document a visual history of YESCO from its early beginnings, through its expansions, to its work in the 1980s. They include visuals of various YESCO plants, shops, buildings, equipment and personnel, as well as various signs created and installed by YESCO in multiple states. The series includes black-and-white and color photographs as well as Polaroids. It contains photographs, slides, negatives, and digital files of a variety of Las Vegas landmarks and hotels and casinos, including The Mint, Flamingo, Sahara, Caesar’s Palace, Fremont Street, Vegas Vic, Whiskey Pete’s, the University of Nevada, Las Vegas Silver Bowl Stadium, and Excalibur. The series also contains photographs of signs YESCO created for various banks, theaters, cafes, gas stations, and other businesses, both large and small, around the western United States. Digital files appear to be copies of select materials throughout this series.

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A

Archival Component

Slide of Hacienda Hotel sign, Las Vegas, 1986

Date

1986

Description

The horse from the Hacienda Hotel sign in the Young Electric Sign Company (YESCO) sign graveyard, Las Vegas, Nevada. Originally located at 3590 Las Vegas Boulevard South, the Hacienda Hotel was open from 1956 to 1996 and was later replaced by the Mandalay Bay hotel and casino.

Image

Photographs of Tam O'Shanter signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime and nighttime views of the Tam O' Shanter motel signs on The Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3317 S Las Vegas Blvd
Sign details: The Tam O'Shanter's signage is situated on the face of the property, which faces west on the east side of the street. Ten square, internally lit cabinets spell each letter of the title of the name of the motel across the overhang of the front structure of the motel. The facade is incorporated with the front office, the drive back into the motel section, and two small vendors offering various gifts, trips, and tourist information.
Sign condition: Structure 3 Surface 2 Lighting 3
Sign form: Pylon; Fascia
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Sign manufacturer: YESCO
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Paint; Graphics

Mixed Content

Photograph of the Aladdin Hotel sign and marquee, Las Vegas, Nevada, circa 1970s

Date

1970 to 1979

Description

Three unidentified people stand in front of the "ice cream chair" sign in front of the Aladdin Hotel and Casino in Las Vegas, Nevada. The sign was designed by Ray Larsen of YESCO (Young Electric Sign Company) of Las Vegas. On the marquee: The Vagabonds with Babe Pier; Henry Shed. Site Name: Aladdin Hotel (Las Vegas, Nev.)

Image

Photographs of A Little White Chapel, Las Vegas (Nev.), February 1, 2017

Date

2017-02-01
2017-08-11

Description

A Little White Chapel sits at 1301 South Las Vegas Boulevard. The Stratosphere Tower can be seen in the background. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1301 S Las Vegas Blvd
Sign owner: Charlotte Richards
Sign details: Charlotte Richards came to Las Vegas at the age of 17, for her husband had abandoned her with 3 kids. Took a job at The Little church of the West. She married the man that helped her and that gave her the job there. After her second husband died she moved on and bought A Little White Wedding Chapel in 1967. A little White Wedding Chapel had been opened since 1951.
Sign condition: 4 - Still in relatively good condition.
Sign form: Pylon
Sign-specific description: This pylon sign is mainly white with splashes of red schemes particularly with the red hearts that are outlined in neon. The Two red hearts are represented underneath the name of the property in channeled rusty gold letters. The hearts have a gold ribbon rendering surrounding them also outlined in skeletal neon. The square design at the top of the sign resembling a chapel roof. Underneath the main portion of the sign is a plastic backlit sign that also has a heart on it.
Sign - type of display: Neon and plastic backlit sign
Sign - media: Steel and plastic.
Sign - non-neon treatments: Plastic backlit portion
Sign environment: Close to downtown, Next to Viva Las Vegas Wedding Chapel and two hostels.
Sign manufacturer: YESCO , confirmed by owner Charlotte Richards
Sign - date of installation: 1960
Sign - thematic influences: The hearts are a theme seen in many other chapel signs across the valley.
Survey - research locations: A Little white Wedding Chapel's website. Las Vegas Review Journal articles. Las Vegas Sun articles. Youtube Podcast, Downtown Podcast, Channel: Vegas Talk, A Little White Wedding Chapel and representatives.
Survey - research notes: YESCO maintains sign which was confirmed by Charlotte Richards the owner.
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-08-11
Sign keywords: Neon; Plastic; Backlit; Steel; Roadside; Pole sign; Back to back

Mixed Content

Correspondence

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A

Archival Component

Advertising

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A

Archival Component

Photographs

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A

Archival Component

Slides

Level of Description

File

Archival Collection

Young Electric Sign Company (YESCO) Corporate Records
To request this item in person:
Collection Number: MS-00403
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A

Archival Component