Interview with Mark Fine in two sessions, November 18 and December 2, 2014. In the first session, Fine begins by talking about his sons and their business interests, then discusses his own childhood growing up in Cleveland. Fine moved to Arizona as a teenager and attended the University of Arizona for college. After college, he moved to New York city, and describes his employment at Chemical Bank, and then at the investment firm Loeb, Rhoades. He was married and started a family in New York City, then moved to Las Vegas to assist in his in-laws' (the Greenspuns) business ventures, which included real estate development and Sun Outdoor Advertising. Fine talks about Las Vegas in the 1970s and building Green Valley and Summerlin, the "social engineering" aspects of developing a community and the importance of building incrementally. In Part II of the interview, Fine discusses his family history and raising his children in Las Vegas. He talks about the growth of the Jewish community and ph
Mark Fine was born in 1946 in Cleveland, Ohio, and was raised with a strong Jewish identity. When Mark was in fourth grade, his parents moved the family to Shaker Heights, and again moved to Arizona during his senior of high school. Upon graduation, Mark enrolled at the University of Arizona and became a member of the ZBT fraternity; determined to graduate in four years, he finished in 1964 with a degree in business administration with an emphasis in real estate. Though never having been, Mark took his degree to New York City and established a career on Wall Street, first working for Chemical Bank. In 1969, Mark married Susan Greenspun, and soon after, the couple had their first child. By this time, Mark had taken a new position with Loeb, Rhoades and Company, and worked there for nearly five years in their corporate finance department. In 1973, Mark moved to Las Vegas to assist his father-in-law, Hank Greenpun, with his nonnewspaper business operations, largely under the auspices of American Nevada Corporation. Mark soon capitalized on this passion for real estate and community development, leading several integrated real estate projects to create the Green Valley area, the city's first large-scale master-planned community. Mark went on to launch a similar project in Summerlin, and at one point, he was leading the development of the country's two fastest selling planned communities (Green Valley and Summerlin). Ultimately, Mark became one of state's prominent real estate developers, and continues to lead significant projects positively impacting the city's growth and appeal. His fundamental goal has always been to create a sense of place, to develop thriving communities with generational stamina. His success in this endeavor is recognized, in part, with the naming of Mark L. Fine Elementary School. Over the years, Mark has also been an important member of the Jewish community, among the "second generation of pioneers," coming after those heavily involved with the hotels during the 1950s and 1960s. He served on the Temple Beth Sholom board of directors, and initiated events to bring older and younger generations of the Jewish community together in meaningful ways. Mark has five children?Alyson Marmur, Katie Erhman, Jeffrey Fine and Jonathan Fine and Nicole Ruvo Falcone?and is married to Gloria Fine.
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When Melanie Greenberg was a young girl in her hometown of Kansas City, Missouri, she thinks it is likely that she crossed paths with her future husband at Hebrew School. However, it would be years later in college when they officially met – and fell in love and married in 1970. By 1976, Missouri was in the rearview mirror and career opportunities for her husband Gene Greenberg would lead them to Las Vegas. With their 18-month-old daughter Sari, they drove into Las Vegas for the first time, down Boulder Highway to Flamingo Road. Gene’s employer had arranged for a room at the Flamingo Hotel. As she explains, there many have been a better route, but it brought them to town and they stayed, raised their family, and became fixtures in the community since that moment. Among their first goals was finding a synagogue. Melanie’s magical touch has been felt in many places within the Las Vegas Jewish community: an active member of Temple Beth Sholom, the Jewish Federation’s Young Leadership and Women’s programs, organizer of Hebrew High, coordinator of L’Dor V’Dor activities for seniors, and Executive Director of Hillel from 1996 – 2003.
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It was a scorching Fourth of July, when Norma (n?e Adler) and Leon Friedman rolled into their new home of Las Vegas in 1973. Nevertheless, they were content with leaving Gary, Indiana behind, and starting fresh with the family?s new ownership of Walker Furniture. Norma recalls her first stop in checking out Las Vegas was to visit the synagogue ? Temple Beth Sholom being the only option. Her oldest son would soon become a bar mitzvah. Feeling good about that, she and her sister-in-law who was also relocating to Las Vegas for the furniture business, searched for new homes. Norma settled into the community through volunteer work as well as through employment outside the family business. She worked in the real estate briefly and in a jewelry store at the Dunes. A natural organizer, she immersed herself in religious and civic organizations including the Jewish Federation, Jewish Family Service Agency, and volunteering at Selma Bartlett Elementary School in Henderson. Norma shares stories of her Jewish heritage and upbringing in Pittsburgh, the decision to move to Las Vegas, making fast friendships during her life in Las Vegas and the joy she has in traveling the world with Leon, who passed in 2004. In 2017, Norma was honored by the Jewish Family Service Agency.
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