The Sterling Gardens sits at 1808 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1808 Fremont St
Sign owner: PROVIEW SERIES 19 LLC
Sign details: 1947 was the original construction year of the building for motel/ commercial living accommodations and has been that since its construction under many different names most recently known as the Bonanza Lodge Motel before the Sterling Gardens renovated and reopened in 2013. This boutique hotel is known for their Western Themed room as well as a retro 1960's themed room as well.
Sign condition: 5 - renovated sign
Sign form: Pylon
Sign-specific description: This roadside pylon has a rectangular base that holds a reader board box that they can add or take out different plastic backlit advertisements. On the back corner of this portion there is a black blade that comes out that has white squares that encase the blue mid century modern font that spell out "STERLING" vertically. On both the left and right side of the "G" there are two blue diamond shapes lined with skeletal neon. Under the vertical letters of "STERLING", horizontally is "Gardens" spelled out in green skeletal neon. Next to the cursive gardens word they have a small red skeletal neon "No Vacancy" sign.
Sign - type of display: Neon and backlit
Sign - media: Steel and plastic
Sign - non-neon treatments: Reader board
Sign environment: On the far East side of Fremont this location is surrounded by many other motels and boutique hotels.
Sign - date of installation: Original from Bonanza - c. 1950s
Sign - date of redesign/move: 2013 when it became the Sterling Gardens
Sign - thematic influences: Since this sign was a repurposed sign it shows how many of the motels on East Fremont have been around since the 40's/50's but have changed names and ownership many times, but they still keep the older signs and just fit it to their own needs.
Sign - artistic significance: The font that they use for the letters "Sterling" is a classic Mid century modern font that you could have seen for an older diner or movie theater/drive in.
Survey - research locations: assessor's website
Survey - research notes: Sterling Gardens Website http://www.sterlinggardenshotel.com/
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-31
Sign keywords: Neon; Backlit; Steel; Plastic; Reader board; Roadside; Pole sign