The St. Louis Square sign sits in early evening light near the intersection of South Las Vegas Boulevard and East Louis Avenue. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 1945, 1921 S Las Vegas Blvd Sign owner: St. Louis Square Inc. Sign details: The original construction of this building was in 1987 as a shopping center. Currently this complex holds a variety of health centers. Sign condition: 4- Has had some weathering but still in good condition Sign form: Porte Cochere Sign-specific description: Along Las Vegas Blvd. this Porte Cochere is placed right by the driveway to get into the parking lot with two white steel block beams as the base. There is a rectangular plasma screen that acts as a changing advertising screen. Above this there is a light blue rectangle with white plastic letters "St. Louis Square" in a subtle calligraphy font. Above this rectangle looks as though it is the light blue roof of a building, and actually matches what the roofs of the buildings in this complex. Sign - type of display: Backlit plastic letters and LED screen Sign - media: Steel and Plastic Sign - non-neon treatments: Plasma screen and backlit plastic Sign environment: Along Las Vegas Blvd. South this property in nearly across the street from the Stratosphere and about a block south of the Rummel Motel. This area is considered the transitional area between the strip and downtown. Sign - thematic influences: Their sign relates to the property since it showcases the light blue roof which matches the buildings they have. Sign - artistic significance: The theme of St. Louis is showcased throughout the architecture of the buildings and the sign. Survey - research locations: Assessor's website Surveyor: Emily Fellmer Survey - date completed: 2017-09-08 Sign keywords: Backlit; Plastic; Steel; Plasma display; Pylon
The Sierra Mobile Home Park sign sits at 3139 East Sahara Avenue. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 3139 E Sahara Ave Sign owner: Sierra Mobile Park Company Sign details: This location has been around since 1963 for mobile housing. Sign condition: 2- Rough condition with small remains of neon left. Sign form: Pylon Sign-specific description: There are two blue steel beams that go into a triangle shape. Above this there are 3 rectangular oval shapes stacked on top of each other. The top one is red with a white painted font lined with neon remains stating "Sierra". Below this is a yellow rectangle with a light blue font stating "Mobile". Underneath is another red one with a white font "Park"with neon remains as well. Sign - type of display: Neon remains Sign - media: Steel Sign environment: This location is on East Sahara close to Mcleod. There are car sale lots to each side of it. Sign - date of installation: Has been up since at least 2007 but looks as though it was up long before that Sign - thematic influences: This sign has the mid-century mod theme to it with the two beams meeting together. Survey - research locations: Assessor's page, google maps satellite view Survey - research notes: Could not find a lot of information on this location particularly since it does not have a website, nor any older photos of the sign. The sign does have that mid century mod look to it especially since the building construction dates to 1963. Surveyor: Emily Fellmer Survey - date completed: 2017-09-27 Sign keywords: Pylon; Neon; Steel
The Piero's Italian Cuisine sign sits near the Las Vegas Strip at 355 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 355 Convention Center Dr Sign owner: Freddie Glusman Sign details: Opened 1982, and was originally located on Karen Avenue. In 1987 the restaurant was moved to its current location on Convention Center Drive. This location claims to have an old time Vegas Rat Pack vibe. It has become a popular spot for Politicians and Mobsters Sign condition: 5- Still in very good condition, looks nearly new Sign form: Pylon and sign on building Sign-specific description: On the building and the pylon sign the word "Piero's" is in white channeled neon letters in a fancy swirled font. The Pylon sign has a red background, and underneath the main logo states, " Italian Cuisine- Fresh Fish- Piano Bar" in red skeletal neon. On the building there is a red steel sign that states "Italian cuisine- Osso Bucco- Steaks- chops -Fresh Fish - Florida Stone Crab" all in white skeletal neon. Sign - type of display: Neon Sign - media: Steel Sign environment: On Paradise Road and Convention Center drive next to a Las Vegas Marriott. Sign - thematic influences: This sign showcases the use of both skeletal neon and channeled letters which gives an interesting contrast to their sign. Sign - artistic significance: The script they use for their main logo sets the tone for the restaurant as being fancy and fine dining. Survey - research locations: Piero's website http://pieroscuisine.com/ and photos of the property. Surveyor: Wyatt Currie-Diamond Survey - date completed: 2017-08-20 Sign keywords: Pylon; Neon; Steel; Building-front design; Backlit
The Atomic Liquors bar sits at 927 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 927 Fremont St Sign owner: 100 10th Street LLC Sign details: Property sold by Lance Johns to 100 10th Street LLC in 2014 for $3,480,000. Recent addition to property in 2017 (927 Fremont Street). Sign condition: 3 - Decent: neon in great condition, paint chipping off and some bulbs not repaired Sign form: Directional Monument sign, back to back "Double sided" Sign-specific description: Uses directional tool of an arrow, has chasing animation in the arrow with incandescent bulbs. It has blade like additions to it for the word "Liquor" and "Cocktails", each word on its own blade which are parallel to the ground, they are painted red. The word "Atomic" sits on the top in a comic style "blast" shaped bubble painted yellow. "Packaged liquors" and "Cold beer" painted on the base structure of the sign. Bulbs glow yellow, "Liquor" glows blue, "Cocktails" glows red, "Atomic" is not lit. Sign - type of display: Neon and incandescent Sign - media: Steel Sign animation: Chaser effect with bulbs Sign environment: Property surrounded by other bars/clubs and motels. Sign - date of installation: c. 1952 Sign - artistic significance: 1950s atomic testing theme - popular due to test sight 65 miles north of city Survey - research locations: Bar website, www.roadarch.com, owner Surveyor: Danny Jacobs Survey - date completed: 2017-08-12 Sign keywords: Neon; Incandescent; Steel; Chasing; Directional; Monument sign; Back to back; Fascia; Floating Mount Letters
The Alicia Motel, formerly the Star Motel, sits at 1200 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 1200 Fremont St Sign owner: 1200 Fremont LLC Sign details: .30 acre lot that was bought in 2013 for $3 million dollars, but motel is currently not in business. Originally constructed in 1944. Sign condition: 2 - all 3 (for Alicia Motel 1-3) signs are in bad condition, holes all over especially the bottoms, still mostly readable. Paint and letters chipping off, no traces of neon, bulbs, or anything that would've made it light up. Sign form: Back-to-Back Sign-specific description: Simple geometric shape, mostly rectangular, with an oval shape on top. Simple designed of the name of the motel, "Alicia" is in the oval shape bubble, "Motel" in the top rectangle shape. "Rooms Daily and weekly" along with the businesses old phone number on the bottom of the sign. Extremely faded yellow coloring, heavy sun damage and a lot of the paint is chipped off hardly legible. No visible lighting components of any kind on the sign. Is double sided but is not very tall, (maybe 10-15 feet tall). Sign - type of display: Textual Sign - media: Steel Sign environment: Property is by a residential area, along with other motels and shopping centers Sign manufacturer: No external markings for sign company or designer Sign - date of redesign/move: was the "Star View" Motel before it turned into Alicia Motel in 2006, originally had neon but was removed once it changed to Alicia Motel. Survey - research locations: Motel website, www.roadarch.com, assessor's website Surveyor: Danny Jacobs Survey - date completed: 2017-08-12 Sign keywords: Steel; Paint; Back to back; Backlit; Pole sign; Neon
The Sky Ranch Motel sign sits at 2009 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 2009 Fremont St Sign owner: Sky Ranch Motel INC Sign details: .57 acre lot, original constructed in 1954. Sign condition: 3 - seems in one piece, broken neon tubing, sun damaged paint (faded), lettering is still legible. No lettering on reader board. Sign form: back to back pylon sign/monument sign Sign-specific description: Abstract design, has a crescent moon form on top. Stars painted on and framed with skeleton neon tubing, skeletal neon around "sky ranch motel" and "no vacancy". Primary colors used, yellow for moon and star details, blue for the abstract bubble framing the name of the motel, yellow on sides of the bubble, red for the sides of the moon, reader board and its frame, and the base of the sign. Moon on top would internally light up on its own. Sign - type of display: Neon, readerboard, internally illuminated moon Sign - media: Steel and Plastic Sign environment: Property is surrounded by motels and residential Sign - date of redesign/move: Repainted in 2006, was a darker blue previous Sign - artistic significance: Celestial theme popular during the Space Race era of the 1950s and 1960s. Survey - research locations: Motel website, assessor's website Survey - research notes: Approached office staff, owner was not in but I left my number and email at the front desk, no response. Surveyor: Danny Jacobs Survey - date completed: 2017-08-12 Sign keywords: Neon; Steel; Plastic; Reader board; Back to back; Internally illuminated; Pole sign
The Roulette Motel sign sits at 2019 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 2019 Fremont St Sign owner: Proview Series 77 LLC Sign details: A .63 acre lot that was constructed in 1955. Sign condition: 3 - the roadway sign's neon is broken in various places, reader board uses banners instead of cut out letters, sun damaged paint (faded), unknown if still lit. Sign form: back to back pole/monument sign Sign-specific description: Double sided sign with graphic of a Roulette table which may have been animated (little cut out holes can be seen on the board). Skeletal neon around word "Roulette" and "Motel" and "No Vacancy" with decorative braid style design around the arch of the sign. Banner used for reader board instead of original cut out letters, possibly internally lit. Sign - type of display: Neon Sign - media: Steel and Plastic Sign animation: Possible flicker animation on roulette table at one time Sign environment: Motel is by other motels and a residential area Sign - date of installation: Possibly 1960s, not the original sign Sign - date of redesign/move: Sign has been repainted recently, but exact date unknown Sign - thematic influences: Casino themed, seemed to be popular trend in the 50s-60s on Fremont. Survey - research locations: Motel website, www.roadarch.com, Survey - research notes: Owner owns multiple properties on Fremont Street Surveyor: Danny Jacobs Survey - date completed: 2017-08-13 Sign keywords: Neon; Steel; Plastic; Pole sign; Flickering; Back to back
The Desert Hills Motel sign sits at 2121 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 2121 Fremont St Sign owner: Desert Hills Motel Enterprises Inc Sign details: 0.71 acre lot with an original construction year of 1956. Sign condition: 4 - recently redone, working neon and incandescent bulbs, bird spikes on top. Sign form: Monument Sign Sign-specific description: Directional monument sign, giant arrow used to direct guests into parking lot. Basic design, blue background for the arrow, reader board, and support pole, white lettering for "Desert Hills Motel" outlined with skeleton neon tubing. Little geometric diamonds framing "Vacancy" and "Entrance" with skeleton neon tubing framing that as well. "No Vacancy" has red neon for coloring. Reader board would of internally illuminated. The word "Desert Hills" glowed a pale blue, "Motel" glowed a bright red, and there was an outline of neon around the arrow of the sign. Skeletal neon only it seems no fill in. Sign - type of display: Neon, internally illuminated reader board Sign - media: Steel and Plastic Sign environment: Surrounded by other motels and residential Sign manufacturer: No external markings for sign company or designer Sign - date of installation: c. 1957 Sign - date of redesign/move: Recently repainted, but exact date unknown Survey - research locations: Motel website, old motel literature, assessor's website Survey - research notes: Same owner as the Roulette Motel Surveyor: Danny Jacobs Survey - date completed: 2017-08-12 Sign keywords: Neon; Steel; Plastic; Reader board; Internally illuminated; Directional; Pole sign
Oral history interview with Erma Linda Rivera conducted by Laurents Bañuelos-Benitez, Nathalie Martinez, Maribel Estrada Calderón, and Barbara Tabach on January 09, 2019 for the Latinx Voices of Southern Nevada Oral History Project. In this interview, Erma Linda Rivera discusses her early life as a grandchild of immigrants. She shares her experiences growing up in a mining town in Arizona. After marrying, both Erma Linda and her husband Jose became federal civil servants. This would lead Erma Linda Rivera to Las Vegas, Nevada in 1984. Prior to retirement, Rivera worked as an regional Equal Employment Opportunity manager. Rivera discusses her career working for the Department of the Interior, sharing how her job helped fuel her passion for social justice. Erma Linda relates the importance of civic involvement in her life. Finally, she reflects on how Henderson, Nevada has changed over the years she has lived there.
Patrick Kiser interviews Patricia Deverell (b. 1929) in her home about her experiences while growing up in Nevada after arriving in 1937. Patricia discusses the various population and climate changes that she has witnessed, as well as major events such as the above-ground atomic testing. Patricia also mentions her occupation in the gaming industry and describes some of those changes over time.