Marla Letizia was born January 17, 1953 and moved to Las Vegas, Nevada when she was two years old. She grew up in Las Vegas and was a former president of Congregation Ner Tamid, as well as a founding member of the board of trustees of the Meadows School in Las Vegas. Letizia founded Big Traffic Mobile Billboards in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV channel 8 as an assistant production manager.