Marla Letizia was born January 17, 1953 and moved to Las Vegas, Nevada when she was two years old. She grew up in Las Vegas and was a former president of Congregation Ner Tamid, as well as a founding member of the board of trustees of the Meadows School in Las Vegas. Letizia founded Big Traffic Mobile Billboards in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at channel 8. Letizia also developed a television show called "Las Vegas Turnaround," and a syndicated production called the "Parenting Network."
Senator Reid (NV). “Tribute to Marla and Tom Letizia.” Congressional Record 155: 145 (October 8, 2009) p. S10309.