Janet Kennedy was born on October 22, 1924 in Stratford, Connecticut. She married her husband Norm in 1946. They moved to Las Vegas, Nevada in 1963. Janet was a homemaker and had four children.

Laura Sussman was born March 26, 1956 in Cleveland, Ohio where there was a robust Jewish community. She moved to Las Vegas, Nevada in 1997. The Jewish Community Center (JCC) hired her as its first executive director. She was a director for eight years, then executive director at Temple Beth Sholom. Sussman met her wife, Wendy Kraft, through their work with the JCC and love followed. Several years later, in 2009, so did their new business, Kraft-Sussman Funeral and Cremation services.

Heidi Straus was born in 1966 in Las Vegas, Nevada to Jay and Joyce Sarno, and spent much of her childhood in the gaming establishments founded by her father: Caesars Palace Hotel and Casino and Circus Circus Hotel and Casino. Early in her career, Straus followed in her father’s footsteps into hotel management. However, she soon switched gears, first owning and operating Las Vegas Flowers, and later becoming a gemologist, her current profession. Straus and her husband, David, have two children named Jaye and Sander.