Max and Joanne Friedland are the co-founders of David magazine and its parent company, Jewish Ink, LLC. David is a Las Vegas, Nevada monthly print and online publication featuring content about the arts, entertainment, dining, and shopping. The magazine has a Jewish emphasis, but asserts it "will go further than reaching the Jewish community. Our vision is for a revolutionary cross-over publication with a subtle editorial approach." Max Friedland is the magazine’s publisher and editor and Joanne Friedland is the director of advertising.