Max and Joanne Friedland are the co-founders of David magazine and its parent company, Jewish Ink, LLC. David is a Las Vegas, Nevada monthly print and online publication featuring content about the arts, entertainment, dining, and shopping. The magazine has a Jewish emphasis, but asserts it "will go further than reaching the Jewish community. Our vision is for a revolutionary cross-over publication with a subtle editorial approach." Max Friedland is the magazine’s publisher and editor and Joanne Friedland is the director of advertising. David magazine launched in 2010 and is available at more than 150 locations.