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T NEW YORK, N. Y. j WOMEN'S WEAR DAILY Circ.D. 46,618 9ff: JUN22 1955 J Las Vegas Weekend ToKickoffFall Selling Program 'A weekend of fashions at the | &iUilabta?╜Ms' wil1 kick I off a series of promotions Natlynn Junior Originals is planning in connection with its Janet Leigh line. Gerry Gottlieb, director of advertising and publicity, who is handling the campaign, characterized the program as two-pronged, designed to stimulate trade interest as well as consumer interest Trade and press people will be flown to Las Vegas for the weekend of July 8 at which time movie star Janet Leigh will stage a fash-' ion show at the Sands, Mr. Gottlieb stated. On the consumer level, the cam-; paign calls for a national contest to pick Miss Natlynn for 1956. This ; will be launched in September at various colleges in the country. Newsreels Slated. TV and Hollywood personalities [ are expected to participate in the ! Las Vegas fashion event, according to plans. Universal-International and Warner Bros., will take newsreels of the show and spotlight the Natlynn-Janet Leigh fashions in local theatres around the country two weeks later, Mr. Gottlieb stated. Mr. Gottlieb said that 15 numbers have been designed under the supervision of Miss Leigh. These dresses will carry a special hang- taft each dress to have a name. Two spHial dresses have been named, one "Golden Beauty," and the other, "My Sister Eileen," to tie in iwith the Columbia picture. I The plan calls for Miss Leigh to pake personal appearances at stores and for her to M.C. fashion phows to be held in conjunction with the picking, of local winners in the "Miss Natlynn" contest. 1 The dress firm, a strong believer n film tie-ins, is making promo- IgaalJdts available to the stores. PffTSBURGH, PA. S^THJEGRAPH ... _ jSrS'Sifll* WP * * 15feP&# 4 $ W ?·&.-*%?╜ Jerry Lewis, a jecent attraction ^t The Sand??, Las Vegas, displaying the hotel's invitation to Rose Bowl Tour members to attend the JanS2 show* Sands Hotel Invites Party Rose Bowl Tourists To Visit Los Vegos T "Ros^ Bowl Tour" members will be attracted by the I iftagnetisrii of fabulous Las Vegas during their West Coast! The famous gambling mecca is only a hop-skip-and-a- jttmp away from the group's Eong Be*ach headquarters. The "Sands -Hotel has ex tended an invitation to all members of the torn-?╟÷an invitation that could well make a Las Vegas visit the highlight of their entertainment - packed schedule. Blanket Invite ^fflm Jack Entratter, general manager of the Sands, invites the entire Rose Bowl groups be his guests for the midnight show, Jan. ^2, starring Frank Sinatra. "Refreshments" are on the house. The Sun-Telegraph party at the Sands will make a gala closing for the five-day tour. The game room at the Sands displays roulette wheels, , and playing tables where viators may try their luck?╟÷or jjfitii-^ ?√ßat "craps", "21" or "blackjack" or on the unpredictably rotifette [ball. | % An evening in L$s.T Vegas leaves little doubt to the city's claim that they will "eclipse Monte Carlo." Amazing "Strip" The "strip" is something out- of-this-world, something one must see to really appreciate. The array of neon signs, colorful fronts of the casinos mixed with the sound o; s"ands of "one-armed bandits" in full swing leaves no question about gambling being the number one business in this desert metropolis. If you haven't already set your plans for a visit to Las Vegas, be sure to put it on your schedule. Make Reservation If you are a member of the Rose Bowl Tour and wish to attend the party at the Sands, please contact Lloyd Anderson at the Sun-Telegraph so that a place may be reserved for your party. TWA will be pleased to assist in. arranging your transporta-, tion for this visit iPlp*-' We'll "meet you in Las Vegas"! ?╜~P>>-*'