Abstract
Oral history interview with Rossi Ralenkotter conducted by Claytee D. White on August 4, 2022 for the Boyer Early Las Vegas Oral History Project. In this interview, Ralenkotter describes migrating to Las Vegas, Nevada in 1951 with his parents at the age of four. He shares early memories of the city, and talks about how it brought him to be president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA). Ralenkotter is responsible for marketing and branding Las Vegas and Southern Nevada as the world's most desirable destination for leisure and business travel. Under his leadership, the LVCVA launched the most successful branding campaign in tourism history, "What Happens in Vegas, Stays in Vegas." In 1971, Ralenkotter earned a master's degree in Business Administration from the University of Nevada, Las Vegas (UNLV) and in 2008 was selected as Alumni of the Year. In 2009, he was honored with UNLV's Distinguished Nevadan Award. Throughout the interview, Ralenkotter recalls his many memories of the city throughout his life, including cruising Fremont Street, swimming at Lorenzi Park, participating in Helldorado parades, and watching the transformation of sports in the city.
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Scope and Contents Note
Oral history interview with Rossi Ralenkotter conducted by Claytee D. White on August 4, 2022 for the Boyer Early Las Vegas Oral History Project. In this interview, Ralenkotter describes migrating to Las Vegas, Nevada in 1951 with his parents at the age of four. He shares early memories of the city, and talks about how it brought him to be president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA). Ralenkotter is responsible for marketing and branding Las Vegas and Southern Nevada as the world's most desirable destination for leisure and business travel. Under his leadership, the LVCVA launched the most successful branding campaign in tourism history, "What Happens in Vegas, Stays in Vegas." In 1971, Ralenkotter earned a master's degree in Business Administration from the University of Nevada, Las Vegas (UNLV) and in 2008 was selected as Alumni of the Year. In 2009, he was honored with UNLV's Distinguished Nevadan Award. Throughout the interview, Ralenkotter recalls his many memories of the city throughout his life, including cruising Fremont Street, swimming at Lorenzi Park, participating in Helldorado parades, and watching the transformation of sports in the city. Digital audio available; no transcript available.
Access Note
Collection is open for research. Where use copies do not exist, production of use copies is required before access will be granted; this may delay research requests. Advanced notice is required.
Publication Rights
Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections and Archives website for more information about reproductions and permissions to publish. Some transcripts do not exist in final form, therefore any editing marks in a transcript (deletions, additions, corrections) are to be quoted as marked.
Preferred Citation
Rossi Ralenkotter oral history interview, 2022 August 04. OH-03870. [Cite format consulted: Audio recording or Transcript.] Oral History Research Center, Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
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Acquisition Note
This interview was conducted and transcribed by the Oral History Research Center (OHRC) which is part of the UNLV University Libraries Special Collections and Archives Division.
Processing Note
Interview materials were processed by UNLV Libraries Special Collections and Archives in 2022. Sarah Jones wrote the collection description. Access copies were created for born-digital audio files.