Abstract
The White Cross Drug Store Scrapbook (1950-1964) contains photographs, employee training materials, newspaper clippings, advertisements, displays, and some historical narrative and press release material on the history and mission of the White Cross Drug Store. It also includes advertising ephemera and brochures on cosmetic products and perfumes of the early 1950s.
Finding Aid PDF
Date
Extent
Related People/Corporations
Scope and Contents Note
The White Cross Drug Store Scrapbook (1950-1964) is comprised of an over-sized scrapbook documenting the history and mission of the White Cross Drug Store in Las Vegas, Nevada. Contents include photographs, employee training materials, newspaper clippings, advertisements, displays, and some historical narrative and press release material on the history and mission of the store. It also includes advertising ephemera and brochures on cosmetic products and perfumes of the early 1950s.
Access Note
Collection is open for research.
Publication Rights
Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections website for more information about reproductions and permissions to publish.
Arrangement
Scrapbook remains in original order.
Biographical / Historical Note
The White Cross Drug Store was founded in 1918 by Las Vegas pioneer W.E. Ferron. He opened the store, located in downtown Las Vegas, Nevada, with three employees. By 1921 the store had outgrown its location and moved to a better location on Fremont Street, where it remained for more than 40 years. In 1948 the store adopted the slogan, "the place to go for the brands you know." The White Cross Drug Store was known for its brand name merchandise in cosmetics, drugs, candies, sundries, stationery and greeting cards.
Preferred Citation
White Cross Drug Store Scrapbook, 1950-1964. MS-00628. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
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Acquisition Note
Materials were donated by Monty Brandt in 1985. Accession number: 85-32.
Processing Note
Collection was processed in 2017 by Joyce Moore. In 2020, James Howard updated the finding aid.