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Press kit for the opening of Caesars Palace, 1966






The stylized press kit by Solters, O'Rourke & Sabinson, Inc., for the opening of Caesars Palace on Las Vegas Boulevard includes detailed information about the architecture and the capacity of resort, hotel and casino. There are photographic prints of the architectural model and renderings of the interior spaces, as well as information about the artwork throughout the resort. Also included is information about the entertainers who will perform.

Digital ID



jhp000357. Jay Sarno Papers, 1965-2001. MS-00548. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.


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Digital Provenance

Digitized materials: physical originals can be viewed in Special Collections and Archives reading room

Date Digitized



5570 x 7254 pixels
1,061,903,124 bytes
21 images





I, CAESAR, INVITE YOU ... TO PARTAKE OF THE INFORMATION HEREWITH REGARDING CAESARS PALACE solters, o'rourke & sabinson, inc. publicity-public relations 62 w. 45 St., new york, n. y. 10036 TN 7-8500 Contact: Lee Bergman CAESARS PALACE, $25.000,000 LAS VEGAS HOTEL COMPLEX BUILT ON 34-ACRE TRACT: FIRST MAJOR ADDITION TO "STRIP" IN 8 YEARS Caesars Palace, the fabulous $25,000,000 hotel resort complex, is the first major addition to Las Vegas' famous Strip in eight years. Construction on the very unusual hotel climaxed a series of planning stages that date back to 1963, Caesars Palace stands majestically on a 34-acre tract next to the Dunes Hotel and opposite the Flamingo Hotel. The new edifice is the largest hotel ever built there as a single project (the other hotels were developed in stages). Caesars Palace introduces a new architectural motif-the Classic--to the glittering edifices of the Strip. Everything in the complex, from its 14-story main section to the lavish landscaping, is Roma