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ent001210-037

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ent001210-037
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    University of Nevada, Las Vegas. Libraries

    FREEMAN COMPANY pub/icfsts k/H/57 :V - - S |S|s| /for Pate Martin - SATURDAY EVENING POST gSAGEBffi?SH SHOWMAN" The Man Who Mad?½ Las Vegas ?╟ÑThe Entertainment Capitol of the World11 The world*a heaviest concentration of neon lights Is within a three mile stretch of glamour located on the Great American Desert 300 miles from Hollywood in what used to be the only watering hole between Santa Fe and California for the first weary Conestoga wagon rider. Las Vegas, which means ?╟úThe Meadows?╟Ñ in Spanish, was famous then for its water to the parched pioneers -- but today it has become famous as ?╟ÑThe Entertainment Capitol of the World?╟Ñ to the fun-starved pleasure-seekers from the four corners of the globe. Until 1952 Las Vegas plodded along with a few glamorous resort hotels opening up several years apart and offering mediocre shows and first-class gambling facilities for Californians and neighboring states visitors. The Chamber of Commerce statistics showed a total of three million visitors annually to the desert resort, but revealed that two million of them came to the area mainly to see Boulder Dam. When the Sands opened In December 1952, producer Jack Entratter, one of the main owners who had come here from a half-ownership in New York?╟╓s Copacabana, startled the blase Vegas show producers with his own ideas In entertainment that had helped project the Copa in New York into the #1 nightclub spot in America* Ihtratter brought In Danny Thomas for his first nightclub engage- ment, surrounding him with II4. beautiful CopaGlrls in costumes and production numbers that cost more than Danny?╟╓s salary ?╟÷ and the mad rush was onl - more