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ent000947-035

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ent000947-035
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University of Nevada, Las Vegas. Libraries

1120 Park Jvenue New York, New York THE LADIES TAKE OVER LAS VEGAS, Last year over h million of the p^r sex visited the gambling casinos oi^/American Monte Carlo by Peg Read Williams If you've been picturing Las Vegas as a rough and tough, roctin1 tootin1 frontier town, the stronghold of two-gun gangsters and desparados, better take another look, Podner. Fact is, the ladies are invading this former he-man territory, and muscleing in on the sport which has always been regarded as a strictly masculine prerogative. Ihe feminine infiltration has been growing steadily ever since the conversion of Las Vegas from a main drag, nB" Western "B" girl gambling town to one of the most glittering year 'round resorts in the world* Ever since 1938, when the first of the fabulous resort casino hotels went up on the "strip" (a two mile expanse on U. S. highway 91), the Top Hombres in Las Vegas have been building up this sun drenched desert spot into a veritable phenomenom with continuous aggressive drum beating which has reached practically every corner of the nation from the sacred precincts of Boston's Back Bay, to the Tuesday Ladies' Club in Paducah, Kentucky. Grass routes housewives and city sophisticates alike got the word...and the rush was onj grandmas, glamour girls and gold diggers headed for Nevada's sumptuous sahara, the nation's only state T/vhere gambling is legal. Each year, school teachers, women's clubs, elderly married couples, honeymooners, divorcees and wealthy widows are descending upon Las Vegas in increasing numbers from every state in the Union. * CnL